As iGaming affiliates face increasing pressure from AI-driven content and evolving search algorithms, the argument for affiliates to evolve into fully fledged brands rather...
Every few months the trade press runs a headline about a new market opening. A government publishes a framework, a regulator announces an application...
Open any iGaming job board and search for affiliate manager roles. The listings could have been written in 2015. Build and maintain relationships with...
Most European operators have filed the US sweepstakes casino under "American problem, not ours". It is easy to see why. The dual-currency structure, where...
There is a misconception spreading through tech circles: that AI model profitability is under threat because cheaper alternatives exist. Open-source models, lower token prices,...
Affiliate marketing has quietly become one of the most important growth engines in the entire iGaming industry, and the numbers behind it explain why...
Affiliate marketing has always run on trust between operators and partners, but trust works best when it is backed by accurate data. Attribution, the...
Affiliate managers spend their careers negotiating. Commission structures, hybrid deals, exclusivity clauses, renewal terms. Most of that negotiation training comes from sales courses or...
