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Innovation

Can iGaming Affiliates Survive AI Search?

For years, the casino affiliate model was straightforward: find high-intent keywords, build a page that outranks the competition, and convert a portion of that...

ChatGPT Voice Update Shows AI Still Struggles to Chat Naturally

The latest upgrade to ChatGPT's voice mode, featuring the new GPT-Live-1 model, has sparked both excitement and scepticism in the realm of artificial intelligence....

Soft2Bet launches MEGA Shoot as World Cup retention battle intensifies

As the 2026 FIFA World Cup enters full swing, sportsbook operators are competing for far more than just betting turnover. The real challenge lies...

ICONIC21’s Arrow Chase Could Signal a New Direction for iGaming Innovation

At The Business of iGaming, we pay close attention when studios attempt something genuinely different. The industry is saturated with iterations of familiar mechanics,...

From Static Lobbies to Smart Ecosystems: How AI Is Rapidly Reshaping iGaming

Artificial intelligence is no longer a future concept in iGaming - it is becoming the infrastructure behind how modern platforms operate, compete, and grow....

Blask Unveils New Feature to Decode Real Player Demand Across Global iGaming Markets

A new data release from Blask is challenging long-held assumptions about what truly drives player demand in global iGaming markets. More importantly, it introduces a powerful...

SOFTSWISS Moves Into Prediction Markets With New Fixed-Odds Solution

SOFTSWISS has taken a step into one of the fastest-evolving segments of online wagering with the launch of its new product, SOFTSWISS Prediction Markets. The...

155.io Launches Snow Run, Expanding Its Real-World Betting Format into Winter Sports

155.io continues to push the boundaries of real-world gaming with the launch of Snow Run, a new addition to its growing CCTV Game™ portfolio. The...

Casino Guru and Gamecheck Partner to Tackle Fake Casino Games

Trust has become one of the most contested battlegrounds in the online casino industry. As the market expands across regulated and offshore jurisdictions alike,...

Real-World Betting Goes Live: Is CCTV Gameplay the Next Trend in iGaming?

A few weeks ago, we published an analysis of a new format built around live CCTV traffic feeds. It quickly became one of our...

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