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Benny Sjoelind

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Benny Sjoelind is the Founder of The Business of iGaming. Based in Malta, the epicenter of the online gaming industry in Europe, Benny has over a decade of hands-on experience in the industry, and is a Certified Credit Analyst with 14 years of experience as a Business Analyst in Finland. Benny has become an expert in the intricacies of affiliate marketing and content strategy within the iGaming industry. He has worked as a writer for some of the most respected online gaming publications, where he has gained recognition for his sharp insights, clear analysis, and ability to break down complex industry trends.
https://www.businessofigaming.com
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My Latest Posts

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The Danish Gambling Market: A Mature Nordic iGaming Powerhouse Still Finding New Growth

Benny Sjoelind -
Europe’s regulated gambling markets are often discussed in terms of scale. The UK dominates most conversations because of its size, Italy because of its regulatory significance, and Germany because of its complexity. Denmark rarely receives the same level of international attention, but that may be a mistake. Because while Denmark is not one of Europe’s largest gambling jurisdictions by population, it is arguably one of its most structurally attractive. This is...
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The Australian Gambling Market: A High-Value, High-Engagement Giant in Global Gaming

Benny Sjoelind -
Australia has long held a unique position in the global gambling industry. While the country’s population of just under 27 million makes it far smaller than giants like the United States, Brazil or the United Kingdom, Australia consistently punches above its weight in gambling participation, player spend and digital engagement. For decades, betting has been deeply embedded in Australian culture. Horse racing remains a national institution, sports betting has become mainstream...
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The Swedish Gambling Market: A Nordic Giant That Punches Above Its Weight

Benny Sjoelind -
For a country of just over 10.5 million people, Sweden has had an outsized influence on the global gambling industry. It is a market that has produced internationally recognised operators, iconic slot developers, pioneering affiliates, and some of the most experienced gambling entrepreneurs in Europe. While larger jurisdictions like the UK, Italy and Germany naturally dominate in raw scale, Sweden’s importance lies elsewhere: innovation, product thinking, digital maturity, and the...
High Stakes Living

Inside Formula 1 Hospitality: What Elite Access Really Costs in 2026

Benny Sjoelind -
Formula 1 has evolved far beyond motorsport. For a growing number of executives, founders, investors, and premium brands, race weekends now function as something closer to mobile boardrooms - high-speed networking ecosystems wrapped in luxury hospitality, global entertainment, and increasingly sophisticated sponsorship economics. The transformation has been dramatic. Formula 1’s global fanbase reached approximately 826.5 million in 2025, according to Nielsen data cited by Reuters, while the sport’s own 2025 global...
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The Netherlands iGaming Market: Mature Regulation Meets Rapid Online Casino Growth

Benny Sjoelind -
The Netherlands has quickly positioned itself as one of Europe’s most closely watched regulated iGaming markets. Since the rollout of the Remote Gambling Act (Kansspel op afstand, Koa), the country has evolved into a highly digital, competitive ecosystem where strong local brands compete alongside global operators for market share. What makes the Dutch market particularly interesting is the balance between maturity and momentum. Regulation is strict, player awareness is high,...
Insights

The Most Open and Brand-Driven Markets in iGaming

Benny Sjoelind -
For years, the online gambling industry has treated search traffic as a simple volume game. Markets with high search demand were viewed as attractive, while low-volume territories were often ignored. But a new dataset from Blask suggests that the more important question may not be how much people search — but how they search. According to Blask’s new Maturity Index, some markets are still heavily driven by generic discovery searches such as...
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France Gambling Market: A Hybrid Model Driving Digital Growth

Benny Sjoelind -
France remains one of Europe’s most structurally unique gambling markets—defined not just by its scale, but by its regulatory contrast. Unlike fully liberalized markets such as the UK, France operates under a hybrid framework, where sports betting is regulated, while online casino remains largely unregulated. That distinction continues to shape both operator dynamics and player behavior. With a population of 68.4 million and nearly 60 million internet users, the country offers a sizeable, digitally active audience. But...
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German Gambling Market: Stability, Regulation, and the Rise of Challenger Brands

Benny Sjoelind -
Germany’s gambling market doesn’t move in headlines — it moves in structure. As one of Europe’s most tightly regulated environments, the country has built a market defined less by volatility and more by discipline. That makes it, in many ways, a benchmark for what a mature iGaming ecosystem looks like: large, stable, and increasingly competitive beneath the surface. With a population of 84.1 million and over 77 million internet users, Germany offers scale. But...
Insights

Online Gambling in Brazil – An In-Depth Analysis

Benny Sjoelind -
Brazil’s iGaming market is entering a defining phase. Long considered a high-potential but fragmented landscape, the country is now transitioning into a structured, regulated ecosystem—unlocking both scale and long-term operator opportunity. With a population exceeding 220 million and 170 million internet users, Brazil combines sheer market size with deep digital penetration. The result is a market where demand already exists—and regulation is now accelerating its monetization. Market Overview: A Regulated Market...
High Stakes Living

Watches and Wonders 2026 – Craft, Restraint and a Market Reset

Benny Sjoelind -
Geneva does not just host Watches and Wonders - it defines the rhythm of the watch industry. In 2026, that rhythm felt more measured than before. Not slower, but more deliberate. The fair welcomed close to 60,000 visitors, 1,750 journalists from over 70 countries, and nearly one billion global impressions, reinforcing its position as the central platform for modern watchmaking. But beneath the scale, a quieter shift was unfolding. This was not...