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Benny Sjoelind

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Benny Sjoelind is the Founder of The Business of iGaming. Based in Malta, the epicenter of the online gaming industry in Europe, Benny has over a decade of hands-on experience in the industry, and is a Certified Credit Analyst with 14 years of experience as a Business Analyst in Finland. Benny has become an expert in the intricacies of affiliate marketing and content strategy within the iGaming industry. He has worked as a writer for some of the most respected online gaming publications, where he has gained recognition for his sharp insights, clear analysis, and ability to break down complex industry trends.
https://www.businessofigaming.com
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My Latest Posts

Crypto

Crypto Payments Edge Closer To The Mainstream In US Sports Betting, New Paysafe Study Finds

Benny Sjoelind -
The debate around cryptocurrency in regulated gambling has often centered on regulation, volatility, and compliance. Yet a new study from payments giant Paysafe suggests the conversation may increasingly shift toward player demand. According to Paysafe's latest All the Ways Players Pay: Crypto Edition report, cryptocurrency is no longer a niche interest among American sports bettors. Instead, it is rapidly emerging as a payment option that many players expect sportsbooks to offer as...
Data

Prediction Markets Are Moving Mainstream — And The Numbers Are Starting To Look Impossible To Ignore

Benny Sjoelind -
Prediction markets have existed for years in relatively niche corners of finance, academia and crypto. But over the last two years, they have started evolving into something much bigger. What was once primarily associated with election betting and experimental forecasting is increasingly becoming a mainstream financial product category — one now attracting major consumer brands, retail traders, crypto platforms and institutional attention. The latest figures illustrate just how quickly the sector...
Insights

The Most Popular Casino Games in The US Market

Benny Sjoelind -
What are the most popular casino games in the US market? According to newly released game-level analytics from Blask, Blackjack remains the clear leader when it comes to both visibility and player interest across the American online casino industry. The data, which covers 207 brands, 430 providers, 17 game genres, and more than 6,000 individual titles, provides one of the most comprehensive snapshots currently available of the US iGaming market....
Data

Turkey’s Online Gambling Market is Becoming One of The Most Interesting Grey Markets in iGaming

Benny Sjoelind -
Turkey’s online gambling market continues to evolve into one of the most strategically important grey markets in global iGaming. While domestic online casino operations remain prohibited and sports betting is tightly regulated through licensed channels, player demand has not disappeared. Instead, it has shifted toward a complex ecosystem of offshore operators, alternative payment flows, mobile-first acquisition strategies, and increasingly competitive brand positioning. What makes Turkey especially interesting is that it...
Insights

The $5.9 Trillion Problem: Is Regulated iGaming Losing the Global Market?

Benny Sjoelind -
The regulated gambling industry has spent years building a narrative around maturity. Licensing frameworks have expanded. Compliance requirements have tightened. Investor presentations increasingly emphasise sustainability, responsible gaming, and regulatory legitimacy. But what if the real story is far less flattering? According to new analysis from Gaming Compliance International, unregulated online gambling reached an estimated $5.9 trillion in global wagering value in 2025, with regulated operators accounting for just 22% of the broader...
High Stakes Living

The True Cost Of Superyacht Ownership: What The Ultra-Rich Really Spend To Stay Afloat

Benny Sjoelind -
From Monaco to Malta, the economics behind floating luxury are even more outrageous than most people imagine. A superyacht is one of the clearest status symbols in modern luxury. Few assets communicate wealth, exclusivity and mobility with quite the same force as a floating palace anchored in Monaco’s Port Hercules, the Côte d’Azur shimmering behind it, crew in pressed whites preparing for departure while guests sip chilled rosé on the upper...
Innovation

ICONIC21’s Arrow Chase Could Signal a New Direction for iGaming Innovation

Benny Sjoelind -
At The Business of iGaming, we pay close attention when studios attempt something genuinely different. The industry is saturated with iterations of familiar mechanics, so when a provider challenges the basic assumptions of how casino entertainment works, it deserves a closer look. That appears to be exactly what ICONIC21 is aiming for with the launch of Arrow Chase, a release that doesn’t sit neatly within any of the established iGaming categories. For...
Data

Saudi Arabia’s Hidden iGaming Economy: The Grey Market Opportunity Emerging Alongside Vision 2030

Benny Sjoelind -
Saudi Arabia is not a regulated online gambling market. On paper, that should make it largely irrelevant to serious iGaming operators, suppliers, affiliates, and investors. But market data tells a very different story. Despite a strict legal framework rooted in Sharia law, offshore betting and casino brands are already competing for significant wallet share inside the Kingdom. At the same time, Saudi Arabia is aggressively positioning itself as one of the...
High Stakes Living

Inside the Executive Longevity Arms Race – How Founders, Investors and High Performers are Turning Longevity into the Ultimate Luxury Category

Benny Sjoelind -
Luxury used to be visible. A Ferrari outside a five-star hotel. A Patek Philippe tucked beneath a tailored cuff. A summer itinerary split between Saint-Tropez, Capri and Mykonos. Today, among a growing class of founders, investors and performance-obsessed executives, status increasingly looks different. It is less visible, more clinical and, in many cases, significantly more expensive. The new luxury obsession is time - or more specifically, the attempt to buy more...
Data

The Danish Gambling Market: A Mature Nordic iGaming Powerhouse Still Finding New Growth

Benny Sjoelind -
Europe’s regulated gambling markets are often discussed in terms of scale. The UK dominates most conversations because of its size, Italy because of its regulatory significance, and Germany because of its complexity. Denmark rarely receives the same level of international attention, but that may be a mistake. Because while Denmark is not one of Europe’s largest gambling jurisdictions by population, it is arguably one of its most structurally attractive. This is...