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Benny Sjoelind

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Benny Sjoelind is the editor of The Business of iGaming. Based in Malta, the epicenter of the online gaming industry in Europe, Benny has over a decade of hands-on experience in the industry, and is a Certified Credit Analyst with 14 years of experience as a Business Analyst in Finland. Benny has become an expert in the intricacies of affiliate marketing and content strategy within the iGaming industry. He has worked as a writer for some of the most respected online gaming publications, where he has gained recognition for his sharp insights, clear analysis, and ability to break down complex industry trends. Read more on my Linkedin profile: https://www.linkedin.com/in/benny-sjoelind-68034961/
https://www.businessofigaming.com
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My Latest Posts

Insights

Authority Meets Affiliate SEO: The Traffic Explosion of Gambling Insider and Gaming America

Benny Sjoelind -
For more than a decade, Gambling Insider was known primarily as a respected B2B publication covering the global gambling industry. Since its founding in 2010, the site built its reputation through interviews, news coverage, conference reporting and industry analysis. For years, its organic search traffic reflected that positioning. The audience consisted mostly of professionals in the gaming sector, and search traffic was relatively modest. But in 2025 something fundamentally changed. Gambling Insider was acquired by another organization,...
Insights

M&A in the Global iGaming Industry: Major Deals, Market Consolidation, and Future Outlook

Benny Sjoelind -
Over the past two decades, the global online gambling and betting industry has experienced significant consolidation through mergers and acquisitions (M&A). What began as a fragmented ecosystem of early online poker rooms, sportsbooks, and casino platforms has evolved into a multi-billion-dollar digital entertainment sector dominated by a handful of multinational operators. M&A activity has been a central driver of this transformation. Companies have pursued acquisitions to expand geographically, secure proprietary...
Games

Aviamasters 2 by BGaming – The Sequel to One of 2025’s Biggest Casino Games

Benny Sjoelind -
When BGaming launched the original Aviamasters, the game quickly gained global traction and became one of the most talked-about casual casino games in the industry. Its simple yet engaging mechanics made it popular with both players and streamers, helping the title spread rapidly across casino platforms and social media. The success of the first game culminated when Aviamasters won the “Best Casino Game 2025” award at the SiGMA Central Europe B2C Awards. Now, BGaming...
Betting

MioMedia launches Golisimo ahead of the 2026 FIFA World Cup

Benny Sjoelind -
With the global sports calendar building momentum ahead of the 2026 FIFA World Cup, iGaming companies are increasingly positioning themselves to capture the surge in player activity expected during the tournament. One of the latest brands to enter the market is Golisimo, a new sports-driven platform launched by MioMedia. Designed around football culture and high-intensity betting experiences, Golisimo combines sportsbook and casino gameplay within a single ecosystem. The brand aims to create...
Tournaments

Pragmatic Play launches new Drops & Wins season as total prizes surpass €100 million

Benny Sjoelind -
Pragmatic Play has unveiled the seventh season of its Drops & Wins promotion, adding a further €25 million prize pool to one of the largest provider-funded promotional campaigns in the iGaming industry. Since its launch in 2020, the initiative has already distributed more than €100 million in prizes, cementing its position as a powerful engagement tool for both operators and players. The latest season will run for a full year, from 4 March 2026 to...
Games

Play’n GO’s Book of Dead GO Collect Delivers Record Results – A Masterclass in IP Longevity

Benny Sjoelind -
More than a decade after Rich Wilde first ventured into the tomb, Play’n GO has proven that true iGaming icons don’t fade - they evolve. The company’s latest release, Book of Dead GO Collect, has achieved record-breaking performance across regulated markets worldwide, setting new internal benchmarks in player engagement, betting volume, and gross gaming revenue (GGR). In an industry defined by constant launches and short content cycles, that kind of performance...
Events

iGX 2026: Where Regulated iGaming Leaders Go to Stress-Test Strategy

Benny Sjoelind -
In regulated iGaming, the easy growth phase is over. Across Europe and other mature jurisdictions, operators are facing a tightening triangle of pressure: higher compliance costs, escalating acquisition spend, and increasing regulatory scrutiny. In that environment, executive gatherings are no longer about visibility or brand theatre. They are about operational survival. That is the backdrop against which iGX 2026 takes place on 17–18 June at Hilton Syon Park in London...
Results

Light & Wonder FY 2025 Analysis: Margin Expansion, Recurring Revenue Strength and Strategic Reset

Benny Sjoelind -
When Light & Wonder closed the books on 2025, the headline numbers told a story of resilience — but the underlying narrative was more nuanced. Despite legal settlements, acquisition costs and listing transition expenses weighing on reported earnings, the company delivered record AEBITDA, expanding margins and strong free cash flow — reinforcing its transition toward a more recurring, capital-efficient model. According to the company’s official release, full-year consolidated revenue reached $3.314 billion,...
Betting

Soft2Bet Unveils MEGA11, a Football Manager-Style Game Designed to Reinvent Sportsbook Engagement

Benny Sjoelind -
Soft2Bet has expanded its gamification portfolio with the launch of MEGA11, a football manager-inspired experience built to deepen sportsbook engagement and extend player retention across the football calendar. The new product blends fantasy-style team management with real-money betting activity, creating a dual-layer ecosystem where users can remain active even when live matches are not underway. In doing so, Soft2Bet is targeting one of the sportsbook sector’s persistent challenges: engagement gaps...
Finance

Aristocrat FY2025: A Refocused Gaming Powerhouse Accelerates Growth

Benny Sjoelind -
When Aristocrat Leisure Limited released its FY2025 results, the headline numbers told only part of the story. Revenue rose strongly, margins expanded and cash flow remained robust. But beneath the surface, this was a year of structural repositioning — divestments, integration, portfolio simplification and disciplined capital management. Aristocrat is no longer simply a land-based slot manufacturer. It is now a diversified global gaming technology group spanning regulated land-based gaming, social casino and...