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Swedish Authority Bans Versus Odds B.V. from Offering Gambling Services Without License

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Benny Sjoelind
Benny Sjoelindhttps://www.businessofigaming.com
Benny Sjoelind is the editor of The Business of iGaming. Based in Malta, the epicenter of the online gaming industry in Europe, Benny has over a decade of hands-on experience in the industry, and is a Certified Credit Analyst with 14 years of experience as a Business Analyst in Finland. Benny has become an expert in the intricacies of affiliate marketing and content strategy within the iGaming industry. He has worked as a writer for some of the most respected online gaming publications, where he has gained recognition for his sharp insights, clear analysis, and ability to break down complex industry trends. Read more on my Linkedin profile: https://www.linkedin.com/in/benny-sjoelind-68034961/

On January 2, 2025, the Swedish Gambling Authority (Spelinspektionen) announced an immediate ban on Versus Odds B.V., a Curaçao-based company, from providing gambling services to the Swedish market without a proper license.

This decision was made to ensure compliance with Sweden’s gambling regulations and to protect consumers.

Investigation Uncovers Unlicensed Activities

The investigation was initiated after suspicions arose that the website fortunepanda.com, operated by Versus Odds B.V., was targeting Swedish users without the required authorization.

Although a covert test purchase by the authority could not be completed, multiple indicators confirmed that the website catered to Swedish consumers.

These included:

  • Content and terms of use available in Swedish.
  • Policy documents and a frequently asked questions (FAQ) section in Swedish.
  • Marketing efforts directed at Swedish users through affiliates.

The investigation revealed that Swedish consumers were able to register and create accounts on the platform, further solidifying its accessibility to the Swedish market.

Extended Network of Websites Under Scrutiny

Beyond fortunepanda.com, Versus Odds B.V. operates several other gambling platforms, including artcasino.iocasinostars.io, and vegazcasino.com, among others.

These sites are also part of Spelinspektionen’s ongoing efforts to regulate the market and prevent unauthorized gambling services.

Legal Framework and Enforcement

According to Swedish law, all gambling operators must obtain a license to offer their services within the country. The legislation aims to channel gambling activities through responsible and controlled operators. Spelinspektionen has the authority to impose bans and penalties to ensure compliance.

The authority cited the Gambling Act (2018:1138), which specifies that online games targeting the Swedish market must comply with local licensing requirements, regardless of the operator’s location.

Factors such as the use of Swedish text and transactions in Swedish currency are crucial in determining whether a service is directed at Swedish consumers.

Consumer Protection and Immediate Action

The decision to enforce the ban immediately was driven by concerns for consumer protection and the integrity of the gambling market. Anna Folkegård, Acting Department Head at Spelinspektionen, emphasized the importance of safeguarding Swedish players from unlicensed operators.

Steps for Appeal

Versus Odds B.V. has been given the opportunity to respond to the allegations but has yet to submit any statement. The company retains the right to appeal the decision, as outlined in the attached procedural guidelines.

This decisive action by Spelinspektionen reflects Sweden’s firm stance on regulating its gambling market and ensuring that operators adhere to its strict licensing requirements.

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