It rarely makes headlines when a new game studio releases another slot. But in the background of the iGaming industry, something more significant is happening: operators are starting to realize that entertainment is no longer enough. What matters is time – time spent on site, time spent interacting, and time spent playing.
Enter ThrillTech, a company that doesn’t build games at all. Instead, it builds the layer on top of games — a technology stack that gives casinos jackpots, rewards, and real-time engagement tools they can deploy across any vertical.
In an era where customer acquisition costs are rising and bonus abuse is squeezing margins, ThrillTech is part of a new segment of suppliers focused on retention economics, not game release cycles.
Turning any game into a jackpot experience
The company’s core product, ThrillPots™, allows operators to overlay player-funded jackpots on top of existing content – whether that content is slots, live casino tables, bingo, virtual sports or even sportsbook.
Instead of driving players toward specific jackpot games, the system lets the operator make every game a potential jackpot trigger.
The jackpots are deeply configurable. Operators can design them around:
- time intervals
- hit-rate logic
- value thresholds
- or hybrid combinations of the above
Advanced segmentation and forecasting tools make it possible to model jackpot behavior and project expected GGR impact before launching anything.
This is not just a technical deployment; onboarding includes simulations where ThrillTech’s team works through different scenarios with the operator to align the mechanics with business goals.
A back office built for data, not vanity metrics
One of the more overlooked parts of ThrillTech’s offering is the back office. Instead of scattering reporting across multiple dashboards, the system centralizes monitoring of jackpot performance, player opt-ins, and transaction history.
Operators can review everything from aggregated Gross Gaming Revenue to individual jackpot results on one screen.
It’s a small detail, but it says a lot: the product is built for operational control, not visual theatrics.
Engagement without interrupting the experience
Where most retention tools in the industry rely on intrusive pop-ups or heavy-handed marketing, ThrillTech leans toward subtlety. Jackpot reveals and rewards appear as animations that blend into the gaming experience. Operators can adjust the animations to match their visual identity and choose imagery for reward announcements.
The same design philosophy applies to ThrillDrops™, the company’s second product, used for instant rewards and real-time campaigns.
ThrillDrops allows operators to deliver rewards based on gameplay behavior, not just deposit activity, and the animations are intentionally lightweight so they don’t interrupt the session flow.
Campaign automation instead of manual bonus ops
One of the notable features is that ThrillTech separates campaign strategy into two modes:
- Manual campaigns — for operators who want full control and pre-set budgeting.
- Dynamic campaigns — where the system adjusts the campaign automatically, based on behavior and a “dynamic budget” model.
This flexibility aims to eliminate the constant friction between retention teams and bonus budgets – a pain point that most operators are intimately familiar with.
Why this matters now
The timing is not accidental. As acquisition channels become more saturated, retention technology is becoming a new competitive category. ThrillTech’s value is not in “more bonuses,” but in designing moments of unpredictability inside gameplay.
Instead of giving the player a reward before they start playing, they give the reward because they kept playing.
It’s a different psychological approach—one that aligns with how players experience dopamine during gaming, rather than through sign-up incentives.
ThrillTech at a glance
| Category | Information |
|---|---|
| Company type | Engagement and retention technology for online casinos |
| Core products | ThrillPots™ (player-funded jackpots), ThrillDrops™ (real-time rewards) |
| Supports | Slots, live casino, sportsbook, bingo, virtual sports |
| Key functions | Jackpot simulations, segmentation, flexible RTP modeling, self-seeding pools, unified back office |
| Campaign modes | Manual or dynamic, based on behavior and budget logic |
| Visual layer | Customizable jackpot/reward animations that don’t interrupt gameplay |
The takeaway
ThrillTech isn’t trying to replace game suppliers or compete on content.
It’s targeting the part of the value chain that operators have historically ignored: the engagement layer between the player and the platform.
In a market where attention is the most expensive currency, ThrillTech is building something surprisingly rare – tools that reward time spent, not just money deposited.
