In an industry where “new” too often means a fresh coat of paint on familiar mechanics, Ebaka Games arrives as a studio with very different intentions. The newcomer is not shy about its ambitions: it wants to jolt the iGaming market awake by prioritising emotion, originality and a willingness to take risks that most studios simply avoid.
The company enters the scene with a portfolio of five instant games — raw, fast-paced titles aimed at players who crave something edgier than the usual feature-repeat fare. Another five are already locked in for release, signalling that Ebaka is not warming up; it is sprinting straight from the start line.
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At the heart of the brand sits a philosophy the team refers to as “chaos and soul”. It’s not a slogan but a creative framework: build mechanics that surprise, but make sure they feel alive. Ebaka wants its players to lean in, stay, argue about strategies, recommend favourites and return for more. In an age where too many games are interchangeable, that ambition feels almost rebellious.
“We’re creating gripping games that push boundaries. We have no interest in reskins and clones,” says CEO Vitalii Zalievskyi. “Ebaka Games is here to bring new meaning and revive the emotion in online games. We’re not for everyone, but we’ll be the go-to choice for those who get it.”
The studio’s identity comes packaged with high-volatility modes, big-win potential, and a mascot that is intentionally impossible to ignore. The idea is clear: if players are bored, give them an experience that wakes them up.
A Market Hungry for New Voices
For years, developers have cycled through a limited palette of mechanics. As the volume of releases has grown, differentiation has shrunk. Ebaka’s arrival is a reaction to that fatigue. The studio positions itself not as another supplier, but as a counterpoint to the routine.
Joining the founding team is industry figure Dmitry Belianin — an investor, co-founder, and long-time advocate for shaking up legacy thinking. His involvement signals that this is not a passion project but a serious attempt to build a brand with both creative and commercial weight.
Ebaka’s launch also intersects with a broader narrative we recently covered on The Business of iGaming: Belianin’s parallel venture, Menace, a new operator and media ecosystem built to challenge the industry’s conventions. That project has already amassed a massive online following thanks to bold sports content and a distinctly unapologetic aesthetic.
The bridge between Menace and Ebaka is intentional. Currently, the only place players can try Ebaka’s titles is Menace.com, positioning the studio’s launch as part of a larger movement toward more experimental iGaming experiences. Operators who want access will need to move early — integration slots are limited.
A New Creative Current
What makes Ebaka interesting is not just its catalogue, but its stance. The team wants partners and players to shape the evolution of each game. Feedback is treated as data, taste, and inspiration in equal measure. It’s a studio built by players for players, with volatility turned up and creative guardrails turned down.
Whether this approach sets a new tone for instant-game development remains to be seen. But in a market long criticised for predictability, the arrival of a studio founded on “chaos and soul” already feels like a welcome disruption.
Ebaka Games at a Glance
| Category | Information |
|---|---|
| Launch Portfolio | Five instant games at debut, with five more on the way |
| Core Identity | Emotion-driven design, original mechanics, ultra-high volatility |
| Creative Philosophy | “Chaos and soul” — games meant to feel raw, surprising and alive |
| Target Audience | Players and operators seeking exclusive, unconventional content |
| Key Figures | CEO Vitalii Zalievskyi; Co-founder & investor Dmitry Belianin |
| Availability | Exclusively on Menace.com at launch |
| Differentiator | No reskins or clones — a deliberate break from the industry’s copy-paste trend |
