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Pure Picks Unveils AI-Powered Sports Betting Prediction Platform After Six-Month Beta

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Benny Sjoelind
Benny Sjoelindhttps://www.businessofigaming.com
Benny Sjoelind is the editor of The Business of iGaming. Based in Malta, the epicenter of the online gaming industry in Europe, Benny has over a decade of hands-on experience in the industry, and is a Certified Credit Analyst with 14 years of experience as a Business Analyst in Finland. Benny has become an expert in the intricacies of affiliate marketing and content strategy within the iGaming industry. He has worked as a writer for some of the most respected online gaming publications, where he has gained recognition for his sharp insights, clear analysis, and ability to break down complex industry trends. Read more on my Linkedin profile: https://www.linkedin.com/in/benny-sjoelind-68034961/

Pure Picks, a rising innovator in data-driven sports betting technology, has officially launched its advanced AI prediction platform following six months of private beta testing. The company aims to redefine how bettors interpret sports data by offering a streamlined tool that merges machine learning, predictive simulations, and sophisticated statistical modeling into one unified system.

Designed for users who prioritize precision, efficiency, and analytical clarity, the platform promises a more objective alternative to traditional handicapping by processing thousands of variables that influence game outcomes.

A Comprehensive Engine Covering 12 Major Sports Leagues

At launch, Pure Picks supports a wide selection of professional leagues across the United States and Europe, including the NFL, NBA, NHL, MLB, NCAA football and basketball, as well as top-tier soccer leagues such as the Premier League, Bundesliga, La Liga, Serie A, Ligue 1, and MLS.

The tool delivers insights and predictions across:

  • Moneylines
  • Spreads
  • Totals
  • Game props
  • Player props

By combining broad league coverage with advanced modeling, the platform is positioned to serve both casual bettors and experienced strategists seeking deeper analytical value.

Three Core Tools Power the Platform

Pure Picks revolves around three central features, each designed to simplify complex betting decisions:

1. AI Picks Dashboard

A real-time interface that surfaces the strongest betting opportunities based on historical data, simulations, and the platform’s proprietary algorithm. Each pick includes an AI-generated confidence percentage to help users gauge value at a glance.

2. Locks of the Day

A daily selection of high-confidence predictions derived from the system’s most favorable simulations – ideal for users who want quick access to the platform’s top-rated plays.

3. Parlay Generator

An automated tool that builds optimized parlay combinations based on user-defined parameters such as league, bet type, number of legs, and desired confidence threshold. The AI assembles potential combinations with the goal of maximizing projected returns.

Together, these features turn Pure Picks into a multi-layered prediction ecosystem rather than a single-purpose tipping tool.

Data Transparency and a New Standard for Bettor Insights

Pure Picks emphasizes that their mission extends beyond offering recommendations – they aim to bring more transparency and analytical rigor to the betting space.

The platform provides context around its predictions, helping users understand why a pick is favored based on variables such as player performance trends, injuries, team dynamics, matchups, and even environmental conditions.

During its beta phase, the tool gained strong traction among both hobby bettors seeking guidance and high-volume players looking to refine their long-term strategy.

New users are also offered an introductory promotion: 50% off their first month using promo code PR50.

Pure Picks AI Sports Betting Platform

CategoryDetails
Product TypeAI-powered sports betting prediction assistant
Launch DateOctober 30, 2025
Supported Leagues12 major leagues including NFL, NBA, MLB, NHL, NCAA, Premier League, Bundesliga, Serie A, La Liga, Ligue 1, MLS
Core TechnologiesMachine learning, predictive simulations, statistical modeling
Main FeaturesAI Picks Dashboard, Locks of the Day, Parlay Generator
Prediction TypesMoneylines, spreads, totals, game props, player props
Target AudienceBettors seeking data-driven insights
Intro Offer50% off first month with promo code PR50
Official ChannelsPure Picks brand and social media presence
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