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Amusnet Redefines Player Rewards with Launch of The Bonus Platform

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Benny Sjoelind
Benny Sjoelindhttps://www.businessofigaming.com
Benny Sjoelind is the editor of The Business of iGaming. Based in Malta, the epicenter of the online gaming industry in Europe, Benny has over a decade of hands-on experience in the industry. Benny has become an expert in the intricacies of affiliate marketing and content strategy within the iGaming industry. He has worked as a writer for some of the most respected online gaming publications, where he has gained recognition for his sharp insights, clear analysis, and ability to break down complex industry trends. The languages Benny has studied and speaks fluently include English, Swedish, German, and Finnish.

Amusnet is taking player engagement to the next level with the introduction of The Bonus Platform — a comprehensive, scalable, and operator-friendly solution aimed at transforming how rewards are distributed across both online and live casino environments.

A New Era for Promotions

The Bonus Platform is designed to simplify the way operators configure, manage, and optimise promotional campaigns. Its intuitive interface and real-time reporting allow operators to track performance and adjust campaigns on the fly, ensuring maximum efficiency with minimal setup time.

“Our goal was to create more than just a rewards tool – we wanted to build a growth engine,” said Lazar Agatonovic, CTO at Amusnet. “With the ability to issue bonuses manually or automate them through tailored campaigns, operators can now unlock new strategies to engage players, build loyalty, and ultimately drive revenue. And this is only the beginning — more bonus types will soon be added to further expand the possibilities.”

Bonus Types Designed for Maximum Impact

At launch, the platform offers a suite of versatile bonus formats that cater to different player segments and gameplay experiences:

  • Free Spins – Pre-configured spins on selected slots, redeemable immediately or stored for later play.
  • Free Buy Bonus – Direct access to a game’s bonus round, eliminating the need to trigger it manually.
  • Lucky Spins – Spins awarded dynamically when certain promotional conditions are met, adding excitement in real time.
  • Golden Chips – Special bonus chips for live casino games, stackable for increased rewards at the tables.

This mix of automation, manual control, and real-time data provides operators with a powerful toolbox to personalise their promotional strategy.

Driving Retention and Revenue

Amusnet’s unified system enables casinos to run everything from broad multi-game campaigns to highly targeted VIP incentives. The result is a streamlined promotional process that keeps players engaged for longer, encourages repeated play, and drives steady revenue growth.

Amusnet Bonus Platform

FeatureDetails
Launch DateSeptember 2025
Target AudienceOnline & Live Casino Operators
Key ToolsManual & Automated Bonus Distribution, Real-Time Reporting
Bonus TypesFree Spins, Free Buy Bonus, Lucky Spins, Golden Chips
Primary BenefitsIncreased Player Retention, Simplified Setup, Optimised Campaign Performance
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