Casino affiliate programs are one of the main growth engines in the iGaming industry. Instead of buying traffic through ads or influencers, casino operators partner with affiliates—publishers, comparison sites, streamers, and content creators—who drive qualified players in exchange for a commission.
Affiliate marketing in iGaming is a performance-based model:
- Operators pay only for results.
- Affiliates get rewarded based on traffic and conversions.
For both sides, it’s a scalable and low-risk way to grow.
Casino Affiliate Commission Calculator
Estimate earnings for CPA, Revenue Share, or Hybrid deals. Adjust the inputs below.
- NGR (Net Gaming Revenue) = wagers − wins − bonuses − fees (varies by operator).
- RevShare typically applies to NGR unless stated otherwise in your contract.
- Hybrid = CPA plus RevShare on the same player cohort.
- Outputs are estimates; actual earnings depend on player quality, GEO, and terms.
Top Casino Affiliate Programs 2025
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|---|---|---|
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 | Up to 60% in Revenue Share | JOIN HERE |
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 | Best Affiliate Platform Overall - Large Market Coverage for both Crypto and Fiat | JOIN HERE |
 | Best for MGA-casinos | JOIN HERE |
 | Best Affiliate program for Eastern European and South-American Markets | JOIN HERE |
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How Much Can You Earn as a Casino Affiliate?
Earnings in casino affiliation vary massively depending on traffic quality, GEO, deal type, and the brands you promote. But the key takeaway is simple: a single referred player can be worth hundreds — or even thousands — of euros over time.
Affiliates typically earn money through one of these commission models:
| Model | How it works | Typical payout |
|---|---|---|
| CPA (Cost Per Acquisition) | You get paid a fixed amount for every player who signs up and deposits. | €150–€500 per player (top markets can exceed €700) |
| Revenue Share (RevShare) | You earn a % of the player’s losses for as long as they play. | 25–45% of NGR (Net Gaming Revenue) |
| Hybrid | Combination of CPA + Revenue Share. | A bit lower CPA (e.g., €100) + 20–35% RevShare |
Example of real-world earning potential
If you send 50 depositing players per month on a 40% RevShare deal:
- Average player lifetime value (LTV) to the casino: €600
- Your commission: 40% × €600 = €240 per player
- 50 players × €240 = €12,000 monthly recurring revenue
And that’s just one casino brand.
High-performing affiliates often promote 10–50 brands across different GEOs.
What makes earnings scale?
Top affiliates don’t rely on luck. They operate like media companies:
- SEO-driven landing pages with high commercial intent
- Tracking tools to identify top placements
- A/B testing CTAs, headlines, and table placements
- Data-based content (slot rankings, game provider reviews, GEO funnels)
With the right traffic, casino affiliation becomes recurring passive income because:
Once a player is tagged to your affiliate link, you keep earning as long as they play.
What Is a Casino Affiliate Program?
A casino affiliate program is a partnership model where online casinos pay affiliates for sending new depositing players. Affiliates promote casinos through websites, SEO content, ads, streaming, newsletters, YouTube, social media, and more.
When a user clicks an affiliate link and registers or deposits, the affiliate earns a commission.
How It Works (Step by Step)
- Affiliate joins a casino’s affiliate program
The affiliate applies through an affiliate platform (such as Affilka, Income Access, or PartnerMatrix). - Affiliate receives unique tracking links
The system generates links and banners tied to the affiliate’s ID. - Affiliate sends traffic to the casino
Through reviews, rankings, articles, bonus pages, streaming links, etc. - Casino tracks conversions
Player actions are monitored:- Clicks
- Registrations
- First-time deposits (FTDs)
- Net gaming revenue (NGR)
- Affiliate gets paid
Payment frequency is usually monthly through bank transfer, Revolut, PayPal, Wise, or crypto.
Commission Models
| Commission Model | How Affiliates Earn Money |
|---|---|
| Revenue Share | % of the player’s lifetime value (LTV) |
| CPA (Cost Per Acquisition) | Fixed fee per first-time depositor (FTD) |
| Hybrid | Mix of CPA + revenue share |
| Fixed fee / sponsorship | Often used for streamers or exposure placements |
Revenue share is the most popular model, especially among long-term affiliates. CPA and hybrid models are common in competitive markets.
Why Casino Affiliate Programs Are Popular
For casino operators:
- Low risk (pay only for real players)
- Better targeting
- Fast market expansion without large ad spend
For affiliates:
- High earning potential
- Scalable business model
- Passive recurring income from rev-share deals
What Makes a Good Affiliate Program?
Affiliates usually evaluate programs based on:
- Accurate tracking
- Fair commission terms
- Reliable payments
- Transparent reporting
- No negative carryover (important!)
Operators evaluate affiliates based on:
- Quality of traffic
- Compliance with regulations
- Brand alignment
Platforms Used to Run Casino Affiliate Programs
Most casino affiliate programs operate through platforms that handle tracking and reporting, such as:
- Affilka (SoftSwiss)
- PartnerMatrix (EveryMatrix)
- Income Access
- NetRefer
- MEGA by Soft2Bet (gamified affiliate programs)
These platforms automate onboarding, tracking, reporting, and payments.
Who Can Become a Casino Affiliate?
- SEO websites and review portals
- Bonus and comparison sites
- Twitch or YouTube streamers
- Newsletter publishers
- Content creators on TikTok / Instagram
- Influencers with niche audiences (sports, crypto, slots)
You don’t need a big site to start—just good traffic and a relevant audience.
Benefits and Challenges
| Benefits | Challenges |
|---|---|
| High earning potential | Heavy competition (SEO, paid traffic) |
| Recurring revenue from rev-share | Must follow compliance rules in regulated markets |
| Low barrier to entry | Operators can change terms or introduce negative carryover |
| Scalable and global | Payments can be delayed depending on operator |
Final Thoughts
Casino affiliate programs remain a fundamental part of the iGaming business model. Affiliates bring players. Operators generate revenue. Both sides benefit when partnerships are built on transparency, data, and performance.
