Catena Media has officially unveiled MRKTPLAYS.com, a proprietary sub-affiliation platform set to transform how affiliates and operators collaborate in the North American online casino and sports betting markets.
This launch marks more than just a new product. It represents a shift in Catena Media’s long-term strategy: building technology-driven ecosystems that allow both operators and affiliates to scale faster, measure performance more accurately, and create stronger, mutually beneficial relationships.
A Strategic Bet on North America
North America remains one of the most competitive battlegrounds for iGaming operators. With new states opening for regulated online casino and sports betting, the demand for high-quality traffic and authentic partnerships has never been greater.
MRKTPLAYS aims to fill a critical gap. By combining transparent commission structures, real-time data refresh rates, and precision-matched partnerships, the platform is designed to become the go-to network for affiliates seeking trusted operator deals — and for operators looking to expand reach without adding operational complexity.
“MRKTPLAYS is where creators and operators thrive together,” the company stated in the launch announcement. “We are creating a space where every partnership is meaningful, every campaign is measurable, and every player is a valuable part of the ecosystem.”
Bridging Creators and Operators
Unlike traditional affiliate networks that simply provide tracking links, MRKTPLAYS acts as a curated matchmaker. Dedicated account managers work to align operators with affiliates and creators who fit their brand and audience.
This is particularly important as iGaming marketing continues to evolve beyond SEO-driven affiliate sites. MRKTPLAYS is explicitly open to:
- Website affiliates
- Podcasters
- Twitch and Discord streamers
- Social media influencers
- Content creators experimenting with new formats
In other words, MRKTPLAYS is platform-agnostic. Whether you run a sports betting tip channel on Telegram or a podcast on regulated gaming trends, there’s a place for you in the network.
Data-Driven Transparency
The platform also emphasizes data clarity. Affiliates gain access to real-time performance data that lets them see what campaigns are delivering results and where to optimize. For operators, this means smarter acquisition spend and the ability to quickly identify high-value partners.
In an industry where trust and transparency are essential, MRKTPLAYS promises to raise the bar by providing actionable insights rather than just raw numbers.
A New Standard for Scalable Growth
With MRKTPLAYS, Catena Media is doubling down on its reputation as a forward-thinking performance marketing leader. The platform has already been adopted internally and is now entering the pilot phase with selected partners, setting the stage for a wider rollout across North America in the coming months.
The move also underscores a broader trend: the professionalization of sub-affiliation. What was once seen as a side channel is now a structured, data-driven growth engine — and Catena is betting that its technology-first approach will position it as a central player in this space.
MRKTPLAYS at a Glance
| Key Feature | Details |
|---|---|
| Launch Date | September 2025 |
| Focus Market | North America (iGaming & Sports Betting) |
| Key Strengths | Transparent commissions, curated connections, fast data refresh |
| Who It’s For | Affiliates, streamers, podcasters, influencers, operators |
| Goal | Empower creators, expand operator reach, drive measurable growth |
FAQ – MRKTPLAYS Explained
MRKTPLAYS is Catena Media’s new sub-affiliation platform designed to connect iGaming operators with affiliates and creators in a transparent, data-driven environment.
The platform is open to traditional affiliates, digital marketers, podcasters, Twitch/Discord streamers, and social influencers. If you create content that engages iGaming audiences, you may qualify.
Unlike basic networks, MRKTPLAYS offers curated matches, real-time reporting, and dedicated account management to ensure partnerships deliver measurable results.
No. The platform supports sportsbook, casino, poker, daily fantasy sports (DFS), lottery, and social gaming operators — making it suitable for a wide range of iGaming verticals.
The platform is currently in pilot phase with select partners and is expected to scale across North America over the coming months.
