For years, the iGaming industry has relied on scattered information and manual checks to understand which casino games were actually gaining traction. Providers would push launch announcements, operators would promote selected titles, and affiliates would try to guess which games to feature in content.
Those days are gone.
Blask, an AI-driven market-intelligence platform, has introduced Global Games, the first real-time ranking system that tracks more than 26,000 casino games and measures their visibility across operator brands and countries.
Instead of relying on hype or assumptions, the dashboard shows where games are actually live and how strong their presence is across markets.
A Global Scoreboard for Casino Games
On launch day, the ranking revealed a clear trend: Pragmatic Play dominates the global landscape.
The title Gates of Olympus 1000 appears across more than six hundred operator brands worldwide, taking the No. 1 spot on the leaderboard. Following are Gates of Olympus Super Scatter and Aviator from Spribe, while Pragmatic Play holds seven out of the top ten positions.
What makes this ranking different is that it measures actual placement in operator lobbies, not search activity, branding spend, or what streamers play most. For the first time, the industry sees which games are truly everywhere — and which ones are just being talked about.
From Gut Feeling to Measurable Reach
Until now, visibility was a blind spot. Operators, providers, and affiliates relied on:
- Screenshots from casino lobbies,
- Delayed reports,
- or limited data from individual markets.
Global Games replaces that with a single interface where users can:
- Search any game by name,
- Filter by provider, genre, or mechanic,
- Open a global map showing in which countries and on how many brands a game is listed.
Instead of believing a title is winning, teams can now prove it.
Better Decisions for Affiliates and Operators
This is not just a novelty – it changes commercial strategy.
- Affiliates can prioritise reviews and content around games that are actually expanding in distribution.
- Operators can benchmark their lobby against competitors and identify gaps in their catalogue.
- Game providers gain real-time insight into whether a launch actually translates into market presence.
There are now tools that give every side of the industry the ability to track games and make decisions based on real performance, not hunches.
Visibility becomes a KPI.
Seasonality: Knowing not Just Where the Market Moves, but When
Alongside Global Games, Blask has introduced another function called Seasonality – a visual mapping of engagement patterns across months, weekdays, and, in some markets, even specific hours.
It shows:
- which months each country is most active,
- which days drive engagement,
- and when attention peaks during the day.
Examples from early Seasonality insights:
- In Germany, engagement spikes late at night, around 03:00–05:00, likely tied to shift-work schedules and late sports broadcasts.
- In Thailand, interest jumps around the 1st and 16th of each month, reflecting national lottery draw dates and cultural patterns around risk.
Seasonality turns timing into strategy.
Instead of asking “Is this the right market?”, teams can ask:
“Is this the right moment?”
A Shift from Reactive to Predictive
Together, the two releases solve the industry’s most persistent problems:
| Industry question | Old answer | New answer with Blask |
|---|---|---|
| Where is the game live? | We think it’s live here | Now shown in real time |
| Which games have momentum? | Based on marketing noise | Based on lobby presence |
| When does the market engage? | Guesswork | Seasonality data |
Global Games gives visibility. Seasonality gives timing.
Combined, they allow affiliates, studios, and operators to build decisions around actual player behaviour instead of instinct.
Conclusion
Blask has turned global game distribution into something transparent and trackable. The industry finally has the ability to see:
- Where games are winning
- When markets move
- How distribution shifts in real time
For an industry driven by rapid launches and fierce competition, thisisn’t just a new feature. It’s a new operating reality.
