Betting Articles

Best Sweepstakes Casino Affiliate Programs 2026

Sweepstakes casinos run on a different economic model to traditional online gambling, and that difference carries all the way through to how their affiliate...

Bet365 Success Story: From Portakabin to Billions

Every industry has an origin story it likes to tell. In iGaming, few come close to Bet365's. The company now sits among the largest...

Best Sportsbook Affiliate Programs for 2026

Sports betting affiliate marketing has grown into one of the most competitive verticals in iGaming, driven by legalisation across new states and countries, mobile-first...

Best Crypto Casino Affiliate Programs for 2026

Crypto casino affiliate programs have quietly become one of the most competitive corners of iGaming marketing. Faster payouts, borderless traffic and commission structures that...

Best Poker Affiliate Programs to Join in 2026

Poker affiliate programmes work a little differently to casino or sportsbook deals, because the operator's own revenue comes from rake rather than a house...

Why iGaming Has a Hypocrisy Problem

Let's play a game. A major licensed operator misses a responsible gambling deadline, and the industry erupts. Trade press covers it for a week....

Who Will Lead iGaming by 2030?

Global online gambling revenue hit $78.66 billion in 2024, with projections pointing to $153.57 billion by 2030 - an 11.9% compound annual growth rate....

Unlicensed Betting Promotion: A Wake-Up Call for the Sports Industry

The rise of the unregulated betting market poses serious questions for the sports industry, as evidenced by the recent actions taken against Australian MMA...

Soft2Bet Unveils MEGA11, a Football Manager-Style Game Designed to Reinvent Sportsbook Engagement

Soft2Bet has expanded its gamification portfolio with the launch of MEGA11, a football manager-inspired experience built to deepen sportsbook engagement and extend player retention...

Soft2Bet Accelerates Momentum with Diego Simeone Partnership and Industry Awards

Soft2Bet is entering 2026 with growing momentum, combining high-profile brand partnerships, international industry recognition, and continued expansion across regulated markets. Most recently, the company announced that...

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