In today’s global iGaming market, visibility is currency. The games that secure the broadest placement across operator brands and countries are not just popular – they shape player behaviour, influence acquisition funnels, and define what becomes “standard inventory” in casino lobbies worldwide.
Understanding which titles achieve the widest distribution offers a powerful lens into competitive positioning, supplier dominance, and regional demand trends.
The data behind this analysis comes from Blask’s “All Games” overview, which tracks how widely individual casino titles are placed across operator brands and countries. Rather than ranking games by revenue, the dataset measures distribution strength – in other words, how broadly a title is stocked across markets.
Across 17 countries, one pattern becomes clear: distribution is everything.
When analysing which casino games appear on the largest number of brands across markets, a powerful picture emerges — not just of which titles are popular, but of which providers dominate lobby real estate globally.
Before diving into the rankings, it’s important to clarify the three key metrics used in this analysis:
- Leading in highlights the countries where the game is placed on the largest number of brands.
- Brands shows how many brands the game is placed on across all countries.
- Countries shows in how many countries the game is placed by at least one brand.
In simple terms:
“Brands” measures placement breadth.
“Countries” measures geographic reach.
“Leading in” shows where a title wins the most shelf space.
This isn’t a revenue ranking. It’s a distribution ranking — and that makes it strategically powerful.
The Provider Story Is Bigger Than Any Single Game
Looking at the top 120 most widely distributed games in the Blask dataset, one trend stands out immediately:
Pragmatic Play accounts for 52 of the 120 titles.
That is not simply popularity – it is structural dominance. No other provider comes remotely close in terms of sheer placement depth.
Behind Pragmatic sits a second tier of globally entrenched suppliers:
- Play’n GO: 8 games
- Hacksaw Gaming: 7 games
- BGaming: 4 games
Then follows a long tail of providers with one to three titles each.
The takeaway is clear: the market rewards not only hit titles, but catalog depth, commercial agreements, aggregator reach, and consistent cross-market performance.
Most Widely Distributed Game Per Provider
Below is one representative title per provider — specifically, the provider’s highest-ranking game by “Brands” — along with how many total games that provider has in the top 120.
| Provider | Most popular game (by Brands) | Genre | Brands | Countries | Leading in | Provider’s games in top 120 |
|---|---|---|---|---|---|---|
| Pragmatic Play | Gates of Olympus 1000 | Slots | 568 | 17 | Brazil, Denmark, Nigeria | 52 |
| Play’n GO | Book of Dead | Slots | 381 | 17 | Denmark, UK, Germany | 8 |
| Hacksaw Gaming | Le Bandit | Slots | 301 | 17 | Brazil, India, Chile | 7 |
| BGaming | Classic Multihand Blackjack | Blackjack | 237 | 17 | Brazil, Denmark, Nigeria | 4 |
| Reel Kingdom | Big Bass Bonanza | Slots | 482 | 17 | Brazil, UK, Denmark | 3 |
| Winfinity Live | Luxe Blackjack 2 | Live | 387 | 17 | Brazil, Denmark, India | 3 |
| Amusnet | Live Speed Roulette | Live Dealer | 382 | 17 | Brazil, UK, Denmark | 3 |
| Evolution | Crazy Time | Game Show | 379 | 17 | Brazil, India, UK | 3 |
| Pocket Games Soft | Fortune Tiger | Slots | 214 | 17 | Brazil, India, Nigeria | 3 |
| KA Gaming | American Roulette | Roulette | 261 | 16 | Brazil, Denmark, Nigeria | 2 |
| SmartSoft | JetX | Crash | 271 | 16 | Brazil, India, Nigeria | 2 |
| Endorphina | Hell Hot 100 | Slots | 212 | 17 | Nigeria, Brazil, India | 2 |
| Platipus | Single Deck Blackjack | Blackjack | 204 | 16 | Denmark, Brazil, Nigeria | 2 |
| Evoplay | European Roulette | Roulette | 402 | 17 | Brazil, Denmark, Nigeria | 1 |
| ICONIC21 | Roulette Lite | Live Dealer | 287 | 17 | Brazil, Denmark, Nigeria | 1 |
| Playtech | Classic Roulette | Table | 276 | 17 | Brazil, Denmark, Nigeria | 1 |
| Habanero | American Baccarat Zero Commission | Baccarat | 263 | 16 | Brazil, Denmark, Nigeria | 1 |
| NetEnt | Starburst | Slots | 258 | 17 | Denmark, UK, Brazil | 1 |
| Funky Games | Roulette VVIP | Roulette | 257 | 17 | Brazil, Denmark, Nigeria | 1 |
| Wild Streak Gaming | Fire Stampede Ultimate Wild | Slots | 244 | 16 | Denmark, Brazil, Nigeria | 1 |
| Oryx Gaming | Super Sevens | Slots | 235 | 17 | UK, India, Denmark | 1 |
| Red Tiger | Gonzo’s Quest Megaways | Slots | 231 | 17 | Brazil, India, South Africa | 1 |
| Playson | Coin Strike: Hold and Win | Slots | 217 | 17 | Brazil, India, Denmark | 1 |
| Greentube | Book of Ra Deluxe | Slots | 212 | 17 | India, Germany, Brazil | 1 |
| Aviatrix | Aviatrix | Crash | 211 | 16 | Brazil, India, Chile | 1 |
| Backseat Gaming | Diamond Mole | Slots | 207 | 17 | India, Brazil, Denmark | 1 |
| Yggdrasil | Raptor Doublemax | Slots | 182 | 17 | Brazil, India, Chile | 1 |
| Omnigame | Blackjack | Blackjack | 192 | 17 | Brazil, Denmark, Nigeria | 1 |
| Gamzix | 3×3 Royal Piggy: Hold The Spin | Slots | 185 | 15 | Brazil, India, Denmark | 1 |
| Galaxsys | Blackjack | Blackjack | 240 | 17 | Denmark, Brazil, Nigeria | 1 |
| Astriona | Roulette | Roulette | 219 | 17 | Brazil, Nigeria, India | 1 |
| JILI | Zeus | Slots | 181 | 17 | Brazil, Denmark, India | 1 |
| TaDa Gaming | Zeus | Slots | 180 | 17 | Brazil, India, Denmark | 1 |
| Spribe | Aviator | Crash | 532 | 17 | Brazil, India, South Africa | 1 |
What This Really Tells Us
1. Pragmatic’s Dominance Is Structural
When one supplier accounts for over 40% of the top distribution list, the explanation goes beyond individual hits.
This is ecosystem dominance.
Franchise stacking — Gates of Olympus, Sweet Bonanza, Big Bass — creates a portfolio effect. Operators carry one title, then the adjacent ones, and soon an entire segment of the lobby is occupied.
Distribution reinforces itself.
2. Crash Games Are Now Core Inventory
Aviator’s 532 brand placements across 17 countries show that crash is no longer a niche category.
It is infrastructure.
JetX, Aviatrix, and similar titles reinforce this. Crash formats travel easily across markets and convert strongly in mobile-first regions.
What started as a streamer-driven trend has matured into a permanent lobby layer.
3. Roulette Remains the Universal Anchor
European Roulette, American Roulette, Live Speed Roulette and multiple variants appear consistently across markets.
Roulette is remarkably portable.
Even when slots and crash evolve rapidly, roulette maintains its shelf space. For operators balancing volatility, table classics remain foundational.
4. Legacy IP Still Performs
Starburst.
Book of Dead.
Book of Ra Deluxe.
These titles continue to appear across nearly all 17 countries.
New mechanics drive acquisition, but recognisable IP drives trust. Operators rarely remove proven converters.
Strategic Implications
For operators, this list reflects the “must-carry” layer of the global lobby. Differentiation does not come from excluding these titles — it comes from how they are presented, bundled, promoted and localised.
For suppliers, the lesson is clear: initial launch performance is only step one. True success lies in scaling across brands and markets. Multi-country placement is the new benchmark of strength.
For aggregators, “Brands” is a commercial signal. Wide placement typically reflects strong distribution agreements and operator confidence.
In a market where everyone claims to be “top-performing,” distribution breadth offers a clearer lens into who actually controls the shelf space.
Final Perspective
This ranking does not measure revenue or player-level engagement. It measures visibility. But in iGaming, visibility is rarely accidental. Lobbies are curated for conversion.
And when the same providers appear again and again across 17 countries, it signals something deeper than temporary popularity. It signals structural power.
