Pragmatic Play has unveiled the seventh season of its Drops & Wins promotion, adding a further €25 million prize pool to one of the largest provider-funded promotional campaigns in the iGaming industry. Since its launch in 2020, the initiative has already distributed more than €100 million in prizes, cementing its position as a powerful engagement tool for both operators and players.
The latest season will run for a full year, from 4 March 2026 to 3 March 2027, offering millions of prizes across Pragmatic Play’s slot portfolio.
A €25 million prize pool across millions of rewards
The new campaign introduces more than €25 million in total prizes, distributed across over 5 million rewards throughout the season. The promotion is designed to keep players engaged through a mix of tournaments and random prize drops that occur during normal gameplay.
Every week, players can participate in:
- Seven daily tournaments
- One weekly wheel drop event
In total, more than 100,000 prizes are awarded every week, while the largest weekly prize can reach 100,000x the player’s bet, capped at €100,000.
The structure combines competitive elements with random rewards, ensuring both casual players and high-value players have opportunities to win.
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Daily tournaments drive competition
One of the central features of Drops & Wins is the Daily Tournament system, where players compete on leaderboards based on the total win multipliers achieved during gameplay.
As players accumulate multipliers, they climb the rankings and compete for cash prizes of up to €3,000 per tournament.
This competitive format has proven effective in driving engagement, particularly during peak playing hours when leaderboards become more dynamic.
Weekly Wheel Drops add random rewards
Alongside tournaments, the promotion introduces a collection mechanic through Weekly Wheel Drops.
During gameplay, players can randomly receive pieces of a prize wheel. Once all three pieces are collected, they unlock a spin of the prize wheel, offering the chance to win up to 100,000x their stake.
This mechanic adds an element of unpredictability, rewarding players outside of traditional win patterns and encouraging longer gameplay sessions.
Featuring more than 60 slot titles every month
The Drops & Wins campaign spans a wide selection of Pragmatic Play’s slot portfolio. Each month, more than 60 games are included in the promotion, featuring both established titles and new releases.
Among the headline slots highlighted in the latest season are:
- Sweet Rush Bonanza
- Fortune of Olympus
- Jelly Express
This rotation ensures the promotion remains relevant as new titles enter the market.
A proven engagement engine for operators
Provider-funded promotions such as Drops & Wins have become an increasingly important part of operator marketing strategies. By offering large prize pools without additional cost or setup requirements for operators, they create incentives for player retention while also promoting new content releases.
Pragmatic Play says the campaign has consistently delivered measurable increases in player engagement across both new and existing games.
“Drops & Wins sets the industry benchmark for provider-funded prize pools, delivering unrivalled scale and engagement without any additional cost or setup for operators. Building on the €100,000,000 awarded to date, the latest season of Drops & Wins gives players even more ways to win in their favourite Pragmatic Play slots.”
Sharon McHugh, Director of Public Relations at Pragmatic Play
A growing promotional ecosystem
The launch of the seventh Drops & Wins season reflects a broader trend within the iGaming industry: the increasing scale of provider-driven promotional campaigns.
With millions of prizes distributed globally and hundreds of participating casinos, promotions like Drops & Wins blur the lines between traditional marketing campaigns and in-game features.
As competition intensifies among slot suppliers, initiatives that combine gameplay with large-scale rewards are becoming a key differentiator — not only for attracting players but also for maintaining long-term engagement.
For Pragmatic Play, the continued expansion of Drops & Wins suggests the promotion will remain a central part of its ecosystem as the company continues releasing up to eight new slot titles every month across its growing multi-product portfolio.
