155.io continues to push the boundaries of real-world gaming with the launch of Snow Run, a new addition to its growing CCTV Game™ portfolio. The title introduces a winter sports setting to the studio’s live-action betting format, building on the momentum of earlier releases.
The game will debut exclusively on Roobet, with a broader rollout to additional operator partners scheduled after a seven-day exclusivity window.
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A New Setting for a Proven Concept
With Snow Run, 155.io takes its established gameplay mechanic into alpine environments, where players engage with real-world footage captured at ski resorts around the globe.
The experience centres around predicting skier activity within a defined zone on the slope. Using a combination of GoPro point-of-view footage, drone coverage, slope-side cameras and CCTV feeds, the game presents a continuous stream of real-world action.
Players are tasked with estimating how many skiers or snowboarders will pass through the designated area, creating a fast-paced betting experience that is easy to understand but difficult to master.
Real-Time Data Meets Continuous Gameplay
Like previous titles in the CCTV Game™ lineup, like Rush Hour, Snow Run operates around the clock and offers a variety of betting options. These include:
- Over / Under
- Range bets
- Exact predictions
Payout multipliers can reach up to 18x, depending on the bet type and outcome.
At the core of the experience is automated computer vision technology, which tracks and counts participants in real time. This removes the need for manual input while ensuring consistent and transparent results across every round.
Authenticity as a Competitive Edge
A defining element of 155.io’s approach is its reliance on real, unfiltered footage. Rather than simulated environments, the games are built on content sourced from creators filming in real-world locations.
This focus on authenticity continues to resonate with both players and content creators. According to the company, early reactions from streamers and social channels have been particularly strong, reinforcing the appeal of real-world mechanics in an otherwise heavily digitised gaming landscape.
Sam Jones, Founder and CEO of 155.io, described the release as a natural evolution of the format:
“Snow Run takes our core mechanic into a completely new environment. Real mountain slopes, multiple camera angles, and a format that remains simple but engaging. The response we’ve seen so far highlights just how important authenticity has become. Launching with Roobet gives us strong initial momentum ahead of a wider rollout.”
Building Momentum in a New Category
The launch of Snow Run signals 155.io’s continued investment in real-time, content-driven gaming experiences. By expanding into winter sports, the studio is broadening the scope of what its CCTV Game™ format can deliver.
Following the exclusivity period with Roobet, the game is expected to become available to a wider network of operators, further strengthening the company’s position in this emerging segment.
As the iGaming industry continues to explore new formats beyond traditional slots and live casino, 155.io’s model suggests that real-world content could play an increasingly important role in shaping future player experiences.
