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The Definitive Guide to 2025 iGaming Award Winners: EGR, SiGMA, GGA, SBC & SiGMA Central Europe Compared

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Benny Sjoelind
Benny Sjoelindhttps://www.businessofigaming.com
Benny Sjoelind is the editor of The Business of iGaming. Based in Malta, the epicenter of the online gaming industry in Europe, Benny has over a decade of hands-on experience in the industry, and is a Certified Credit Analyst with 14 years of experience as a Business Analyst in Finland. Benny has become an expert in the intricacies of affiliate marketing and content strategy within the iGaming industry. He has worked as a writer for some of the most respected online gaming publications, where he has gained recognition for his sharp insights, clear analysis, and ability to break down complex industry trends. Read more on my Linkedin profile: https://www.linkedin.com/in/benny-sjoelind-68034961/

The global iGaming industry has become too large, too competitive, and too diversified for any single awards ceremony to capture its full dynamics. Instead, the modern landscape is shaped by several influential awards ecosystems — each spotlighting different regions, verticals, technologies and emerging trends.

In 2025, these awards collectively revealed the companies pushing innovation, setting user-experience standards, driving regulated-market leadership, and defining the creative direction of game development and sportsbook technology.

But with so many events happening across continents, keeping track of the winners — and understanding what they represent — is more challenging than ever.

This article consolidates the results from all the major award circuits of 2025:

  • EGR Awards
  • SiGMA Awards (Euro-Med, Americas, Central Europe)
  • Global Gaming Awards (Americas & Asia-Pacific)
  • SBC Awards Europe

The result is a complete, structured overview of the best-performing companies, the most innovative suppliers, and the brands shaping the future of iGaming.

1. EGR Awards 2025 – The Industry’s Benchmark

The EGR Awards remain the most prestigious in online gambling, often described as the “Oscars of iGaming.” Their judging process is rigorous and performance-focused, assessing actual business results, innovation delivery, technology quality, and responsible gambling leadership.

EGR Operator Awards 2025

CategoryWinner
Operator of the YearKaizen Gaming
Casino OperatorKaizen Gaming
Sports Betting OperatorKaizen Gaming
Affiliate of the YearGambling.com Group
Innovator of the YearNovibet
Employer of the YearBally’s
Individual AchievementRichard Kearns (Buzz Group)

Kaizen Gaming’s triple victory cemented its position as one of the strongest operators in the world, executing consistently across UX, product depth, and international growth.

EGR Marketing & Innovation Awards 2025

CategoryWinner
Innovation in MarketingWagerWire
Marketer of the YearValentina Bagniya (SOFTSWISS)
Affiliate Programme MarketingNovi Affiliates
Best Native AppKaizen Gaming
Brand of the Year (B2C)Betano
Casino Marketing CampaignEntain – Foxy
CRM CampaignNovibet
Innovation in CasinoBetinia
Innovation in Sports BettingKaizen Gaming
Innovation of the Year (B2C)Betsson Group

EGR Europe Awards 2025

CategoryWinner
Employer of the Year (B2C)Betsson Group
ESG Initiative of the YearBetsson Group
Acquisition & Retention PartnerEnteractive
Responsible Gambling InitiativeRank Interactive

EGR B2B Awards 2025

CategoryWinner
Customer Service (Service Businesses)4H Agency
Customer Service (Software/Network)Pragmatic Solutions
Employer of the Year (Over 5 years)Fast Track
Employer of the Year (Under 5 years)White Hat Studios

EGR continues to be the awards platform most closely associated with proven, large-scale, sustainable performance.

2. SiGMA Awards 2025 – Global, Startup-Friendly and Innovation-Driven

SiGMA has rapidly become the most globally distributed awards ecosystem in iGaming. With events across Europe, MENA, Africa, Asia and the Americas, it reflects the full geographic reach of the industry

Unlike traditional awards, SiGMA tends to highlight:

  • innovative early-stage studios
  • fast-scaling suppliers
  • crypto-forward casinos
  • regional operators gaining traction
  • affiliate marketing specialists

SiGMA Euro-Med Awards 2025

CategoryWinner
Best Online Sportsbookbet365
Best Sportsbook ProviderBETBY
Most Innovative Sportsbook FeatureAltenar
Best Casino Operator1xBet
Rising StarRoman Casino
Best Game StudioAmusnet
Best Slot Game ProviderPG SOFT
Best AggregatorSOFTSWISS Game Aggregator
Best Platform ProviderBroadway Platform (SPRIBE)
Best Live Table Game ProviderCasino Game(s)
Best Payment ProviderBetatransfer
Best AffiliateBlue Window
Best Affiliate ProgrammeJoinAff

SiGMA Americas Awards 2025

CategoryWinner
Best Sportsbook Operator1xBet
Best Casino Operator7K.bet.br
Best Slot Game ProviderCP Games
Best Live Casino ProviderCreedRoomz
Best Crypto Casino PlatformCubeia
Best E-sports ProductBETBY
Best AggregatorEGT Digital
Best PlatformAristocrat Interactive
Best Game StudioSmartSoft
Best Customer RetentionFast Track
Best Online Sportsbook ProviderAltenar

SiGMA Central Europe Awards 2025

The SiGMA Central Europe Awards have quickly become one of the most influential regional ceremonies, showcasing excellence across the EU, the Balkans and especially Italy, which is emerging as one of Europe’s fastest-growing regulated markets.

B2B Winners – SiGMA Central Europe 2025

CategoryWinner
Live Casino Rising StarSMARTBET
Best Payment Provider0xProcessing
Best Slot Game ProviderPopOk Gaming
Best Customer Support TechVoiso
Best Platform ProviderSoftGamings
Best Marketing CampaignHungry for Success (SOFTSWISS)
Best Payment Security SolutionPayment Center
Most Innovative AggregatorAlea
Best Casino ProviderPragmatic Play
Anti-Fraud InnovationFrogo
Best WorkplaceAltenar
Innovative Sportsbook SolutionBetConstruct
Best Game StudioNinja Gaming
B2B Industry Leader ItalyNovomatic Italia
Game Mechanics InnovatorSmartSoft
AI Pioneer in Platform InnovationK36
Live Dealer TechnologyImagine Live
Fastest Growing AggregatorEGT Digital
Best Affiliate SoftwareReferON
Best Bonus EngineLynon
Best KYC SolutionSumSub
Game Changer MarketingAVIATOR by Spribe
Platform Provider ItalyMicrogame
Industry Rising StarInOut Games
Best Customer Retention PartnerFastTrack
Best Sportsbook ProviderBETBY
Best Game Provider ItalyWorldMatch
Transformation of the YearRedCore
Best iGaming MediaFocus Gaming News
Best Product BreakthroughST8 by ST8.io
Outstanding Contribution to GamingVardges Vardanyan

B2C Winners – SiGMA Central Europe 2025

CategoryWinner
Best CasinoLEX Casino
Best Affiliate NetworkRiddick’s Partners
Best on MobileCleobetra Casino
Best Player EngagementBetiton
Best in SEOBazoom
Best Sportsbook22Bet
Best StreamerAndypsx
Best User Experience1xBet
Italian Market Rising StarNetwin
Best AffiliateCasino Guru
Best Casino GameAviamasters (BGaming)
Best Community EngagementDragon Money
Best Crypto CasinoBC.GAME
Best WorkplaceVegas Legends
Best Affiliate ProgramMelBet Partners
Best Italian Gaming MediaAgimeg
Best Player Retention1xslots
Best InfluencerAlex Riddick
Industry Rising StarMr.Booster
Best Customer Loyalty ProgramGamdom
Regulated Markets ChampionBetsson Group
Best Affiliate ItalyDt9 Group
Top iGaming InvestorXanada
Casino Innovation & TechVBET
Streamers’ Choice of LiveDragon Tiger by ALLBET

3. Global Gaming Awards 2025 – High-Level Corporate Recognition

The Global Gaming Awards (GGA) stand apart from other ceremonies because they bridge land-based and online gaming, offering deep insight into global industry strategy. Their judging is audited and includes senior executives from large casino groups, integrated resorts and major digital platforms.

GGA Americas 2025

CategoryWinner
Digital OperatorFanDuel
Digital Industry SupplierWhite Hat Studios
Slot of the YearAristocrat – Phoenix Link
Product InnovationInspired – Hybrid Dealer
Sportsbook SupplierKambi
Casino Services SupplierIGT

GGA Asia-Pacific 2025

CategoryWinner
Casino Operator of the YearGalaxy Entertainment Group
Digital Casino SupplierEvolution
Casino Product of the YearAristocrat – Big Fu Cash Bats
Table Game ProductAngel Group – Smart Table System
Integrated Resort of the YearGalaxy Macau

These results highlight overarching themes in 2025: omni-channel integration, legacy supplier evolution into digital, and a strong Asian/US push in product innovation.

4. SBC Awards Europe 2025 – The Fastest-Growing Tier-1 Awards Ecosystem

The SBC Awards have evolved quickly into one of Europe’s most respected iGaming award platforms thanks to their wide category spread and industry-driven criteria. Their categories reflect operator priorities: game distribution, affiliate performance, payments, compliance, gambling safety, and global growth.

SBC Operator Awards

CategoryWinner
Best Affiliate ProgrammeBetsson Group Affiliates
Casino Operator of the YearBetsson Group
Sportsbook Operator of the YearNovibet
Rising Star (Casino)Casumo

SBC Supplier Awards

CategoryWinner
Casino Supplier of the YearGames Global
Platform ProviderBetConstruct
Sportsbook SupplierOpenBet
Game Aggregator of the YearRelax Gaming
Game of the YearRelax Gaming

SBC also integrates SlotCatalog Developer Awards, giving studios and game suppliers data-backed recognition rather than purely jury-based awards.

Cross-Award Patterns: Who Dominated 2025?

As we sliced through all the winners from major award circuits, a number of clear patterns emerged:

  • Betsson Group proved itself as a leader across regulated-market performance, ESG leadership and affiliate strength.
  • Kaizen Gaming/Betano executed one of the strongest operator award performances ever seen in EGR.
  • BETBY and Altenar emerged as textbook examples of sportsbook technology challengers with multi-region wins.
  • Spribe (Aviator) and SmartSoft show how game-studio innovation is shifting to smaller, agile firms rather than legacy giants alone.
  • Relax Gaming has successfully bridged aggregator & studio roles, winning both submission categories and game performance.
  • Aristocrat remains dominant across continents, reinforcing that big-content houses still lead global slot innovation.
  • Fast Track emerged as the retention/CRM platform every operator is now evaluating.
  • Italy and Central Europe took centre stage: Novomatic ItaliaMicrogameNetwinAgimegWorldMatch all show deep regional strength.

Why Tracking Award Winners Still Matters (Despite Biases)

The awards landscape is overwhelmingly crowded — and not all awards are equal. Some are influenced by sponsorship, expo presence or regional weighting rather than purely merit-based criteria. But despite these limitations, tracking awards remains highly useful.

Key benefits:

  1. Spotting breakthrough operators before they scale — early award wins often precede rapid growth.
  2. Identifying affiliate programmes worth joining — award-winning programmes tend to deliver better partner terms.
  3. Tracking supplier momentum — repeated wins at innovation, platform or aggregator levels signal real growth.
  4. Anticipating technology trends — AI, live dealer tech, loyalty mechanics and aggregator structures are all flagged via awards.
  5. Evaluating prospective employers — awards for “Employer of the Year” and “Best Workplace” help professionals discern best companies to join.
  6. Filtering noise in the market — thousands of suppliers exist; award winners act as a curated list of credible names.
  7. Spotting investment targets — visibility via awards often correlates with institutional interest, M&A, and funding rounds.

Top 20 Most Awarded iGaming Companies of 2025

RankCompany / BrandAwards Won
1Betsson Group7
2Kaizen Gaming / Betano6
3BETBY4
4Spribe (Aviator)4
5SmartSoft4
6Relax Gaming4
7Pragmatic Play3
8Fast Track3
9EGT Digital3
101xBet / 1xSlots3
11SOFTSWISS2
12BetConstruct2
13Altenar2
14Alea2
15WorldMatch2
16Microgame2
17Casino Guru2
18Agimeg2
19Aristocrat2
20Novibet2

Final Thoughts

The combined results from EGR, SBC, SiGMA (Euro-Med, Americas, Central Europe) and the Global Gaming Awards show that the iGaming sector is entering an era defined by regional nuancetechnology accelerationomni-channel experience, and deep affiliate networks.

From global operators refining mature multi-market strategies, to dynamic suppliers building AI-driven and hybrid platforms, to regional studios dominating localised markets — the winners of 2025 reveal the direction of the entire industry.

Tracking award winners doesn’t just tell you who is winning today — it helps you see who will lead tomorrow.

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