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Benny Sjoelind

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Benny Sjoelind is the editor of The Business of iGaming. Based in Malta, the epicenter of the online gaming industry in Europe, Benny has over a decade of hands-on experience in the industry, and is a Certified Credit Analyst with 14 years of experience as a Business Analyst in Finland. Benny has become an expert in the intricacies of affiliate marketing and content strategy within the iGaming industry. He has worked as a writer for some of the most respected online gaming publications, where he has gained recognition for his sharp insights, clear analysis, and ability to break down complex industry trends. Read more on my Linkedin profile: https://www.linkedin.com/in/benny-sjoelind-68034961/
https://www.businessofigaming.com
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My Latest Posts

Innovation

155.io Launches Snow Run, Expanding Its Real-World Betting Format into Winter Sports

Benny Sjoelind -
155.io continues to push the boundaries of real-world gaming with the launch of Snow Run, a new addition to its growing CCTV Game™ portfolio. The title introduces a winter sports setting to the studio’s live-action betting format, building on the momentum of earlier releases. The game will debut exclusively on Roobet, with a broader rollout to additional operator partners scheduled after a seven-day exclusivity window. Test it on Roobet here | 18+ |...
Career

The iGaming talent reset: What the layoffs are really telling us

Benny Sjoelind -
What companies are changing, what candidates are missing, and where the market is actually moving Written by Christine A. Virardi, Founder & Elite Recruiter of HRLadderBox iGaming has been one of the fastest-moving talent markets in tech. Roles moved quickly. Teams scaled aggressively. Strong candidates rarely stayed on the market for long. From what I’m seeing across current hiring mandates and ongoing conversations with operators and suppliers, that pace has shifted. If you’re...
Data

The Slot Provider Power Ranking 2026 – A cross-market analysis based on demo-traffic, review-intent and catalogue visibility

Benny Sjoelind -
The slot industry in 2026 is no longer defined by who releases the most games. It is defined by who controls visibility. Over the past few years, the dynamics of player acquisition have shifted significantly. What once depended on operator positioning and brand strength is now increasingly dictated by performance across search-driven discovery platforms - combined with the ability to secure consistent visibility inside operator lobbies across multiple markets. By analysing...
Data

The World’s Biggest Gambling Markets in 2026 — Deep Global Analysis

Benny Sjoelind -
The global iGaming industry continues to expand, but the growth story in 2026 is no longer about scale alone — it’s about where growth is actually happening. Using data from Blask, we get a much clearer and more standardized view of the world’s largest gambling markets. Instead of relying purely on reported revenues, this dataset is built around CEB (Competitive Earning Baseline) — a model that estimates the real earning potential of each market. The...
High Stakes Living

The New Mercedes-Maybach S-Class: A Study in Modern Luxury

Benny Sjoelind -
There was a time when luxury in the automotive world announced itself loudly, through size, power, and spectacle. The latest Mercedes-Maybach S-Class takes a different position. It does not abandon those qualities, but it no longer relies on them. Instead, it refines them. Unveiled as part of Mercedes-Benz’s most significant product cycle in recent years, the new Maybach S-Class reflects a quieter, more deliberate understanding of what luxury has become. Presence Without...
Insights

The Hidden Cost of Legal Sports Betting in the United States

Benny Sjoelind -
When the United States opened the door to legal sports betting in 2018, the promise was clear: bring gambling out of the shadows, regulate it properly, and capture tax revenue from an activity that would exist regardless. Eight years on, the industry has delivered on at least part of that promise. Mobile sportsbooks have become a fixture of American life, generating billions in revenue and embedding themselves into the broader...
Data

The Largest Gambling Companies by Market Cap in 2026

Benny Sjoelind -
The global gambling industry is often analysed through traffic rankings, player activity, or regulatory expansion. However, one of the clearest indicators of long-term power and market confidence remains market capitalization - the total value investors assign to publicly listed companies. The latest data paints a nuanced picture of the industry in 2026. While online gambling continues to grow rapidly, the largest companies by market cap are not exclusively digital-first operators. Instead, the...
Events

Powering the Future of Play: Riyadh Sets the Stage for Global Games Show 2026

Benny Sjoelind -
Riyadh is rapidly positioning itself as a global force in digital entertainment—and this June, the spotlight intensifies as the Global Games Show 2026 arrives in the Saudi capital. Taking place on June 29–30, the event will bring together a broad spectrum of the gaming ecosystem, from developers and publishers to investors, esports professionals, and passionate players. Rather than being just another industry expo, the Global Games Show is designed as a fully...
High Stakes Living

Hard Rock Hotel Malta Set to Redefine Lifestyle Hospitality in 2026

Benny Sjoelind -
A bold new chapter in Malta’s hospitality landscape is about to begin. In Summer 2026, Hard Rock Hotel Malta will officially open its doors in St. Julian’s, introducing a high-end lifestyle destination that blends entertainment, wellness, and design into a single, immersive experience. The property is already accepting reservations for stays from July 2026, signaling strong early demand and positioning itself as one of the most anticipated openings in the Mediterranean. Positioned...
Data

The Largest Crypto Casinos by Deposit Volume (YoY) — and the Streamers Powering the Market

Benny Sjoelind -
The crypto casino industry has matured rapidly over the past few years, evolving from a niche vertical into a multi-billion-dollar ecosystem defined by liquidity, creator influence, and on-chain transparency. While traditional metrics such as traffic and brand visibility still hold relevance, they have increasingly become secondary indicators. In 2026, the clearest measure of dominance is deposit volume - the actual flow of capital through each platform. Recent data provides a rare,...