Biggest Affiliates on the Brazilian Market 2026: Blask Reveals the Leading Publishers

Brazil has rapidly developed into one of the most important markets in global iGaming, and a new dataset from Blask is now providing a clearer picture of another important part of the ecosystem: the affiliates sending traffic and visibility to gambling operators.

Blask launched its new Affiliates feature on September 9, 2026, with Brazil becoming the first market covered. The database currently contains 315 Brazilian affiliate publishers and tracks their estimated traffic, the number of gambling brands identified on their sites and the individual pages monitored by Blask. Worldwide coverage is planned to follow. 

The first rankings reveal something particularly interesting about Brazilian affiliation: many of the largest publishers aren’t conventional casino comparison sites. Major football, sports scores and general media platforms occupy many of the leading positions.

So, who are the biggest affiliates on the Brazilian market in 2026?

Biggest iGaming affiliates in Brazil 2026

Based on the current Blask affiliate rankings supplied on September 10, Sofascore leads the market with estimated traffic of 24.6 million, followed by Lance at 22.91 million and 365Scores at 13.67 million.

Source: Blask Affiliates, Brazil. Data accessed September 10, 2026. Traffic represents Blask’s estimated traffic across all pages for each affiliate.

Sofascore leads by traffic – but traffic doesn’t tell the whole story

Sofascore takes first position with 24.6 million in estimated traffic, narrowly ahead of Brazilian sports publication Lance at 22.91 million. The gap then becomes considerable. Third-placed 365Scores records 13.67 million, while Flashscore sits fourth with 10.18 million.

The top four therefore illustrate just how important sports audiences are to Brazil’s iGaming affiliate landscape. Sofascore, 365Scores and Flashscore are primarily associated with live scores, statistics and sports information rather than the traditional “best online casinos” affiliate model.

A publisher doesn’t necessarily need to be built around gambling to become an important acquisition or visibility channel for betting operators. In a sports-betting-heavy market such as Brazil, the audiences operators want are already consuming football scores, statistics, team news and other sports content.

Sports publishers dominate the ranking

Perhaps the clearest observation from the top 20 is the prevalence of football and sports media. Lance, O Gol, Transfermarkt, Meu Timão, Goal, Trivela, OneFootball, Gazeta Esportiva, Fogaonet and No Ataque all have a strong connection to football or sports content.

That gives the ranking a very different appearance from affiliate rankings in markets where dedicated casino comparison websites dominate gambling-related search results.

It also highlights the potential value of audience adjacency. A football fan checking a match result, player statistics or transfer news is already close to the core audience targeted by sportsbooks.

For operators, those publishers can consequently provide access to relevant users without those users necessarily beginning their journey by searching for a bookmaker.

Olhar Digital has the highest number of brands in the top 20

Traffic produces one ranking, but Blask’s new dataset introduces another useful way of assessing publishers: how many gambling brands actually appear across the tracked site. Here, the picture changes substantially.

Olhar Digital has 45 identified brands, the highest number among the top 20 publishers in the screenshot, despite ranking only 12th for traffic.

Fogaonet follows with 37 brands, while Trivela has 36. Gazeta Esportiva has 31 brands, while 365Scores and Meu Timão each have 29.

That means a publisher’s raw traffic and its importance within the gambling affiliate ecosystem aren’t necessarily the same thing.

A lower-traffic publisher could potentially be more commercially relevant to gambling operators if it maintains significantly more operator relationships or produces more gambling-focused content.

Flashscore stands out for tracked pages

Another useful metric is Tracked Pages. Blask currently monitors 22 pages on Flashscore, more than any other publisher in the top 20 shown in the ranking.

Meu Timão follows with 16, while Metrópoles has 13. The metric is important because Blask’s new affiliate product goes considerably deeper than simply identifying websites.

According to Blask, its crawler visits affiliate sites daily, identifies gambling brands appearing on tracked pages, records their position and saves a screenshot. Only the first appearance of a brand on a page counts for ranking purposes. 

That potentially turns the database into a tool for analyzing not just who the biggest affiliates are, but also where individual operators are actually being promoted.

A new way to measure the affiliate market

Historically, analyzing the iGaming affiliate landscape has been difficult. SEO platforms can estimate website traffic and rankings. Affiliate programs know which publishers generate customers for their own brands. Individual affiliates know their own clicks, FTDs and revenue.

But none of these necessarily provides a transparent view of the entire competitive affiliate landscape. Blask’s approach attempts to add another layer.

For each publisher, its directory provides the domain, estimated total traffic, number of recognized brands and number of URLs being monitored. Users can then move down to individual pages and see which operators appear and where they are positioned. 

As of September 9, Blask says the Brazilian database contains 315 publishers. The accompanying Affiliate Coverage dataset contained 583 gambling brands as of September 8. 

That makes it possible to start analyzing the Brazilian affiliate market from both directions:

Affiliate → Which brands does this publisher promote?

and

Operator → Which affiliates are promoting this brand?

Affiliate placement can now be followed over time

Potentially even more valuable is the historical element. Blask says its crawler records operator positions on affiliate pages every day and stores screenshot evidence alongside the ranking.

If an operator appears first on an affiliate’s “Best Betting Sites” page one day and moves to fourth several weeks later, that movement can theoretically be followed.

For operators, this provides another way of monitoring their own affiliate placements and comparing them with competitors. For publishers, it can provide an independent record showing where an operator appeared on a particular date.

Blask describes the feature as an auditable record rather than a replacement for contracts or invoicing. 

Brazil is the first market – but more are coming

Brazil is currently the first country available in Blask Affiliates, but Blask says worldwide coverage is coming.  Brazil makes an interesting starting point.

Blask’s wider market data currently ranks Brazil first among the countries it tracks by Blask Index, and the company’s H1 2026 analysis found Brazilian search demand was 15.8% higher year-on-year. 

The market is also operating in a very different regulatory environment following the introduction of Brazil’s federal regulated betting framework in January 2025.

According to Blask’s H1 analysis, licensed operators represented 95.7% of its measured search demand and 96.4% of its Competitive Earning Baseline during the first half of 2026. 

Understanding which publishers connect those operators with Brazilian audiences is therefore becoming increasingly important.

What can operators learn from the rankings?

The first Brazilian rankings already reveal several things. Traffic alone isn’t enough. Sofascore is the largest publisher by estimated traffic, but Olhar Digital has five times as many identified gambling brands.

Sports content is extremely important. Football and live-score publishers occupy a remarkable proportion of the top 20.

Affiliate relationships are highly distributed. Several publishers display 20, 30 or even 40+ gambling brands rather than concentrating on a handful of operators.

Individual pages matter. Looking only at domain-level traffic can obscure where gambling brands actually receive exposure.

And perhaps most importantly, affiliate competitive intelligence is becoming increasingly measurable. Instead of simply knowing that a competitor “works with a publisher,” an operator can potentially identify the specific URL, placement and historical movement of that relationship.

The biggest affiliate may depend on what you measure

So, what is the biggest iGaming affiliate in Brazil? If the metric is estimated traffic, the answer from Blask’s current dataset is Sofascore at 24.6 million.

If the metric is number of gambling brands detected, Olhar Digital leads this top-20 group with 45 brands. If the metric is number of pages currently tracked by Blask, Flashscore leads with 22.

And that’s perhaps the most interesting conclusion from the new dataset. There is no single metric that defines the biggest or most important affiliate.

Traffic measures audience scale. Brand count provides a view of commercial coverage. Tracked pages indicate how much of the publisher’s relevant inventory Blask currently monitors. Actual player acquisition and commercial performance would require additional metrics.

For operators deciding where to invest their affiliate budgets, the most interesting publishers may therefore not always be the websites sitting at the top of the traffic ranking.

They may be the publishers that combine audience, relevance, visibility and the right player intent.

Methodology

The ranking is based on the Brazilian Blask Affiliates directory viewed on September 10, 2026. Blask defines Traffic as estimated traffic across all pages tracked for the affiliate, Brands as unique brands detected across tracked pages, and Tracked Pages as the number of pages currently monitored for that affiliate.

The rankings should therefore not be interpreted as a ranking by affiliate revenue, FTDs, depositing players or commissions generated. They measure the publisher and placement data currently available within Blask’s affiliate-tracking system. Blask states that its crawler checks tracked affiliate pages daily, records brand positions and stores screenshots. 

Source: Blask Affiliates — Brazil, data accessed September 10, 2026.