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Benny Sjoelind

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Benny Sjoelind is the Founder of The Business of iGaming. Based in Malta, the epicenter of the online gaming industry in Europe, Benny has over a decade of hands-on experience in the industry, and is a Certified Credit Analyst with 14 years of experience as a Business Analyst in Finland. Benny has become an expert in the intricacies of affiliate marketing and content strategy within the iGaming industry. He has worked as a writer for some of the most respected online gaming publications, where he has gained recognition for his sharp insights, clear analysis, and ability to break down complex industry trends.
https://www.businessofigaming.com
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My Latest Posts

Data

The World’s Biggest Gambling Markets in 2026 — Deep Global Analysis

Benny Sjoelind -
The global iGaming industry continues to expand, but the growth story in 2026 is no longer about scale alone — it’s about where growth is actually happening. Using data from Blask, we get a much clearer and more standardized view of the world’s largest gambling markets. Instead of relying purely on reported revenues, this dataset is built around CEB (Competitive Earning Baseline) — a model that estimates the real earning potential of each market. The...
High Stakes Living

The New Mercedes-Maybach S-Class: A Study in Modern Luxury

Benny Sjoelind -
There was a time when luxury in the automotive world announced itself loudly, through size, power, and spectacle. The latest Mercedes-Maybach S-Class takes a different position. It does not abandon those qualities, but it no longer relies on them. Instead, it refines them. Unveiled as part of Mercedes-Benz’s most significant product cycle in recent years, the new Maybach S-Class reflects a quieter, more deliberate understanding of what luxury has become. Presence Without...
Insights

The Hidden Cost of Legal Sports Betting in the United States

Benny Sjoelind -
When the United States opened the door to legal sports betting in 2018, the promise was clear: bring gambling out of the shadows, regulate it properly, and capture tax revenue from an activity that would exist regardless. Eight years on, the industry has delivered on at least part of that promise. Mobile sportsbooks have become a fixture of American life, generating billions in revenue and embedding themselves into the broader...
Data

The Largest Gambling Companies by Market Cap in 2026

Benny Sjoelind -
The global gambling industry is often analysed through traffic rankings, player activity, or regulatory expansion. However, one of the clearest indicators of long-term power and market confidence remains market capitalization - the total value investors assign to publicly listed companies. The latest data paints a nuanced picture of the industry in 2026. While online gambling continues to grow rapidly, the largest companies by market cap are not exclusively digital-first operators. Instead, the...
Events

Powering the Future of Play: Riyadh Sets the Stage for Global Games Show 2026

Benny Sjoelind -
Riyadh is rapidly positioning itself as a global force in digital entertainment—and this June, the spotlight intensifies as the Global Games Show 2026 arrives in the Saudi capital. Taking place on June 29–30, the event will bring together a broad spectrum of the gaming ecosystem, from developers and publishers to investors, esports professionals, and passionate players. Rather than being just another industry expo, the Global Games Show is designed as a fully...
High Stakes Living

Hard Rock Hotel Malta Set to Redefine Lifestyle Hospitality in 2026

Benny Sjoelind -
A bold new chapter in Malta’s hospitality landscape is about to begin. In Summer 2026, Hard Rock Hotel Malta will officially open its doors in St. Julian’s, introducing a high-end lifestyle destination that blends entertainment, wellness, and design into a single, immersive experience. The property is already accepting reservations for stays from July 2026, signaling strong early demand and positioning itself as one of the most anticipated openings in the Mediterranean. Positioned...
Data

The Largest Crypto Casinos by Deposit Volume (YoY) — and the Streamers Powering the Market

Benny Sjoelind -
The crypto casino industry has matured rapidly over the past few years, evolving from a niche vertical into a multi-billion-dollar ecosystem defined by liquidity, creator influence, and on-chain transparency. While traditional metrics such as traffic and brand visibility still hold relevance, they have increasingly become secondary indicators. In 2026, the clearest measure of dominance is deposit volume - the actual flow of capital through each platform. Recent data provides a rare,...
Insights

The CasinoScores Migration: How a Quiet Redirect May Have Doubled Casino.org’s Traffic

Benny Sjoelind -
In October 2025, The Business of iGaming published an analysis of one of the most remarkable affiliate growth stories in the industry: the rise of CasinoScores. At the time, the site had reached approximately 2.5 million monthly organic visitors, driven by an innovative product-first approach built around real-time casino game statistics and tools rather than traditional review content. Today, new data suggests that the story has entered a new phase — one that...
Data

The Richest People in Gambling and Casinos 2026

Benny Sjoelind -
The global gambling industry has created some of the wealthiest entrepreneurs in the world. From Las Vegas casino empires to online betting platforms and gaming technology companies, fortunes worth tens of billions of dollars have been built on gambling, sports betting, and gaming innovation. According to the 2026 global billionaire rankings on Forbes, dozens of billionaires have built their wealth primarily through casinos, online betting, gambling software, and gaming machines. These...
Insights

Authority Meets Affiliate SEO: The Traffic Explosion of Gambling Insider and Gaming America

Benny Sjoelind -
For more than a decade, Gambling Insider was known primarily as a respected B2B publication covering the global gambling industry. Since its founding in 2010, the site built its reputation through interviews, news coverage, conference reporting and industry analysis. For years, its organic search traffic reflected that positioning. The audience consisted mostly of professionals in the gaming sector, and search traffic was relatively modest. But in 2025 something fundamentally changed. Gambling Insider was acquired by another organization,...