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Benny Sjoelind

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Benny Sjoelind is the editor of The Business of iGaming. Based in Malta, the epicenter of the online gaming industry in Europe, Benny has over a decade of hands-on experience in the industry, and is a Certified Credit Analyst with 14 years of experience as a Business Analyst in Finland. Benny has become an expert in the intricacies of affiliate marketing and content strategy within the iGaming industry. He has worked as a writer for some of the most respected online gaming publications, where he has gained recognition for his sharp insights, clear analysis, and ability to break down complex industry trends. Read more on my Linkedin profile: https://www.linkedin.com/in/benny-sjoelind-68034961/

My Latest Posts

Online Gambling in Brazil – An In-Depth Analysis

Brazil, the largest country in South America, is a rapidly emerging market for online gambling. The combination of technological advancements, increasing internet penetration, and changing regulatory landscapes has set the stage for explosive growth in the online gambling sector. This article dives deep into the current state of online gambling in Brazil, exploring its challenges, opportunities, and emerging trends based on search data and market insights. Market Overview: The State...

Asia in Focus: The Largest and Fastest Growing iGaming Markets in 2026

Asia remains one of the most complex iGaming regions globally: huge populations and digital adoption create massive upside, while regulatory fragmentation means “market size” and “market accessibility” don’t always align. Using Blask market intelligence (Countries dashboard export) Blask - Countries Asia, we’ve mapped Asia’s biggest and fastest growing iGaming countries using: YoY Growth (momentum) APS (projected acquisition power) CEB (projected revenue baseline) Casino status (regulated vs unregulated/prohibited) The 10 Largest iGaming Markets in Asia (by CEB) CountryYoY GrowthAPSCEB (US$)Casino statusTurkey-23.46%27.80M$8.73BUnregulatedIndia-1.08%19.09M$5.19BUnregulatedPhilippines+163.10%16.27M$4.72BRegulatedIndonesia+5.95%3.50M$3.93BUnregulatedJapan-47.85%582.88K$3.28BUnregulatedVietnam-0.22%21.90M$3.04BUnregulatedThailand-5.31%4.56M$2.70BUnregulatedSaudi Arabia+120.90%1.22M$1.43BUnregulatedUnited Arab Emirates+43.06%2.99M$1.41BRegulatedSingapore+17.12%1.75M$1.28BRegulated What stands out: The...

South America in Focus: The Largest and Fastest Growing iGaming Markets in 2026

South America continues to emerge as one of the most dynamic regions in global iGaming. Regulatory transitions, formal licensing regimes, and accelerating digital adoption are reshaping the competitive landscape across the continent. Using Blask market intelligence data, we’ve analysed South American markets across: Year-over-Year growth (YoY) Acquisition Power Score (APS) Competitive Earning Baseline (CEB) Casino regulatory status Below, we break down: The 10 largest South American iGaming markets by CEB (Competitive Earning Baseline) The 10 fastest growing...

Europe in Focus: The iGaming Markets Combining Scale and Growth in 2026

Europe’s iGaming landscape in 2026 is increasingly defined by a strategic split between market size and market acceleration. On one side sit the continent’s largest regulated economies — mature markets that continue to generate the majority of operator revenue. On the other, a growing group of emerging jurisdictions is demonstrating strong Year-over-Year (YoY) momentum, pointing toward improved acquisition efficiency and rising commercial viability. Using Blask market intelligence data across European countries, we’ve combined insights from...

Hacksaw AB 2025: From Breakout Momentum to Structural Strength

We entered 2025 expecting a strong year from Hacksaw. After a 2024 defined by breakout releases, rising streamer exposure and accelerating distribution across both crypto and regulated operators, the narrative was clear: momentum was on its side. The real question was not whether Hacksaw could grow. It was whether that growth could be scaled without sacrificing profitability or increasing risk concentration. With the publication of its year-end report, the answer is...

X Tightens and Clarifies Global Gambling Advertising Rules in Major Policy Update

X has introduced a sweeping update to its advertising policy on gambling content, reshaping how operators, affiliates and related businesses can promote their services across the platform. The revised framework, published in X’s Help Center under its Ads Content Policies, makes one thing clear: gambling advertising is broadly prohibited unless it falls within tightly defined national exceptions — and in many cases, requires prior authorization directly from X. For an industry...

Real-World Betting Goes Live: Is CCTV Gameplay the Next Trend in iGaming?

A few weeks ago, we published an analysis of a new format built around live CCTV traffic feeds. It quickly became one of our most visited articles — a strong signal that operators, affiliates and product teams are actively scanning the horizon for the next wave of innovation. In an industry where “new” often means a modified bonus mechanic or a fresh skin on an existing slot framework, something genuinely...

February Becomes “Book Month” as Classic Casino Slots Get Modern Revivals

February is shaping up to be a nostalgic yet strategically important month for the iGaming industry. Two of the most recognisable “Book” slot franchises are returning with updated versions — signalling that studios are doubling down on proven classics rather than launching entirely new IPs. At the end of the month, Book of Dead GO Collect from Play’n GO will make its debut. But before that, another well-established title is getting its...

Evolution 2025: Margin Pressure, Regulatory Friction and a High-Stakes Bet on the US

After years of relentless double-digit growth, Evolution delivered a year that can best be described as a strategic reset rather than a breakout performance. The live casino giant closed 2025 with flat top-line growth, declining margins, and visible regulatory headwinds in Europe, but also with a renewed push into North America, Latin America and branded game shows that could redefine its next growth phase. The numbers tell a nuanced story. Flat...

Blokotech and K2 Digital Unite to Redefine Retention in a Post-Bonus iGaming Market

The iGaming industry has spent the better part of a decade chasing growth through acquisition. Bigger bonuses, higher CPAs, flashier onboarding funnels. But as 2026 approaches, a quiet reckoning is underway. This week, Blokotech and K2 Digital, the digital arm of the Key2 Group, announced a strategic partnership that may signal a structural shift in how operators think about player value. At the centre of the collaboration is StickyPlay, a gamification suite positioned...