AUTHOR NAME

Sabina Nhemaphuki

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Sabina Nhemaphuki is the Editorial Manager at The Business of iGaming, where she oversees content strategy and editorial direction. She focuses on delivering sharp, data-driven journalism on industry trends, regulation, and market developments, ensuring the platform remains a trusted source for iGaming professionals worldwide.

My Latest Posts

Events

SBC Summit Malta 2026: Where iGaming Strategy Meets Execution

Sabina Nhemaphuki -
In an industry saturated with global expos and large-scale summits, SBC Summit Malta 2026 is carving out a different role—less about scale, and more about precision. Taking place 28–30 April 2026 at the InterContinental Malta, the event brings together around 6,000 industry professionals in what has increasingly become one of the most commercially relevant gatherings in European iGaming. Unlike broader, more diffuse conferences, SBC Summit Malta is built around a simple premise: put decision-makers in the same...
Innovation

From Static Lobbies to Smart Ecosystems: How AI Is Rapidly Reshaping iGaming

Sabina Nhemaphuki -
Artificial intelligence is no longer a future concept in iGaming - it is becoming the infrastructure behind how modern platforms operate, compete, and grow. A series of recent integrations involving ZingBrain AI highlights just how quickly the industry is transitioning from manual processes to fully automated, data-driven ecosystems. At the centre of this shift is one core function: personalisation at scale. The End of the Static Casino Lobby For years, casino lobbies have been manually...
Innovation

Blask Unveils New Feature to Decode Real Player Demand Across Global iGaming Markets

Sabina Nhemaphuki -
A new data release from Blask is challenging long-held assumptions about what truly drives player demand in global iGaming markets. More importantly, it introduces a powerful new feature designed to give operators a clearer, more granular understanding of player behavior - potentially reshaping how companies approach market strategy. A Shift from Assumptions to Actual Demand For years, sports betting has often been positioned as the dominant force in online gambling. However, Blask’s latest...