As the iGaming calendar moves toward one of its biggest autumn gatherings, NuxGame has set the stage with a freshly upgraded product lineup and a new campaign — Shrimply the Best. The studio aims to spotlight how top-tier tech and solid partnership models go hand in hand when growth is the objective.
New upgrades built around operator feedback
NuxGame has spent the past year expanding and refining its core offering, and those improvements now come together under the latest campaign.
The initiative highlights technology that shortens launch times, deepens player engagement, and opens more global markets to operators looking for fast scalability.
Among the highlights visitors can explore:
- A casino game aggregator containing a catalogue of more than 16,500 titles from over 130 content providers
- Sweepstakes casino software designed for dual-currency flexibility and frictionless onboarding
- A sportsbook engine with over 125 sports and hundreds of thousands of events tracked monthly
- Crypto casino compatibility with wallet integrations tailored for the Web3 audience
- A new wave of engagement tools, including achievements and the upcoming Spin Wheel mechanic
While many platforms emphasize the size of their game portfolios, NuxGame has been increasingly focused on the connective tissue that turns content into retained players – and retained players into long-term revenue.
Where to find NuxGame at SiGMA Central Europe 2025
| Event | SiGMA Central Europe 2025 |
|---|---|
| Location | Rome, Italy |
| Dates | 3–6 November 2025 |
| Stand | 4041 |
| Focus | Aggregation, gamification, crypto & sportsbooks |
Technology, but relationships first
Despite the scale of its offering, NuxGame’s leadership stresses that product alone isn’t enough to secure success in today’s market.
“Good technology is important, but real success comes from strong relationships. Our Shrimply the Best campaign emphasizes the value of trust and working closely with partners,”
— says Yanina Kaplya, Chief Marketing Officer at NuxGame.
This emphasis on collaboration is not merely brand language – it underpins the way the provider has developed its modular systems.
Operators can introduce features at their own pace, unlocking additional modules without a complete platform overhaul.
Benefits designed for real-world growth
Rather than talking in broad promises, NuxGame outlines tangible advantages for its clients:
• Faster go-lives through pre-configured modules
• International reach with multilingual, crypto-and sweepstakes-ready solutions
• Retention uplift via gamification designed around player behaviors
• One-point access to games and new content releases
• High uptime across casino, sportsbook and crypto services
Recognition from award juries — including recent shortlists in Italy and Central Europe — signals that the market sees value in this approach.
What comes next?
Attendees in Rome will be able to:
- Preview new player-centric features coming to the engagement suite
- Hold practical sessions with product specialists
- Explore roadmap opportunities tied to future regulation shifts
The message behind the campaign is clear:
NuxGame is not just launching new features – it’s sharpening the tools that keep operators competitive.
In a maturing industry where speed can no longer replace direction, the company is betting on a mix of dependability, modern technology and genuine partnership support.
