Soft2Bet is reshaping the Swedish iGaming landscape with the launch of Swiper, the country’s first casino platform inspired by the scrolling mechanics of popular social media apps. Designed exclusively for mobile users, Swiper lets players browse games by simply swiping through a continuous feed of short video clips — much like scrolling through TikTok or Instagram Stories.
Licensed by Spelinspektionen, Sweden’s gambling authority, Swiper combines Soft2Bet’s technological innovation with a deep understanding of Swedish consumer habits. The result is a product that feels local, intuitive, and culturally aligned with how Swedes already interact with digital content.
Built Around Swedish Players
Unlike many international casino brands that simply localise language and currency, Swiper has been built from the ground up for the Swedish market. The platform fully integrates BankID for instant verification and uses Swish for seamless deposits and withdrawals — both staples of everyday life in Sweden.
Players remain connected to Spelpaus, the national self-exclusion registry, ensuring responsible play while keeping the user journey simple and secure.
According to Yoel Zuckerberg, Chief Product Officer at Soft2Bet, Swiper was designed to look and feel like a native Swedish app:
“A great customer experience starts with cultural relevance. Swiper looks, feels, and functions exactly like a Swedish product — from BankID logins and Swish payments to RNG certifications aligned with local standards. Players can expect endless social-style content that feels completely authentic to their local experience.”
A Social, Gamified Experience
The magic behind Swiper lies in Soft2Bet’s proprietary MEGA engine (Motivational Engineering Gaming Application). This technology powers personalised missions, quests, and challenges that evolve dynamically as players interact with the casino.
Each swipe brings new clips showcasing the latest releases, live-dealer tables, or jackpot highlights. The combination of video content and gamification mechanics creates a rhythm of discovery that feels closer to entertainment apps than traditional casino lobbies.
This structure also mirrors modern engagement psychology: short bursts of visual stimulation, quick navigation, and immediate feedback. In essence, Swiper turns the casino experience into a scroll-driven, one-handed adventure tailored for mobile lifestyles.
Localisation Taken Further
Soft2Bet’s track record in localisation — with successful brands like Betinia and CampoBet — has already positioned the company as a leader in culturally adapted gaming platforms. With Swiper, they’ve taken the strategy further:
- SEK wallets and Swedish-language interfaces
- Dedicated local support and Swedish-speaking live-dealer hosts
- Promotions linked to national events and holidays
- Mobile-first interface optimised for one-hand use
Beyond casino content, Swiper also incorporates sports betting, offering access to over 85,000 live and 70,000 pre-match events, complete with competitive odds and localised sports markets.
Redefining Local Engagement
The launch of Swiper marks another step in Soft2Bet’s expansion across regulated European markets. Throughout 2025, the company has rolled out multiple brands and MEGA-powered projects designed to merge entertainment design with regulatory precision.
By fusing the familiar mechanics of social apps with strict compliance under Spelinspektionen, Swiper signals what the next generation of regulated casinos may look like: mobile-native, localised, and experiential.
Swiper by Soft2Bet
| Category | Details |
|---|---|
| Launch Year | 2025 |
| Operator | Soft2Bet |
| Licence | Swedish Gambling Authority (Spelinspektionen) |
| Platform Focus | Mobile-first, social-media-style navigation |
| Core Features | Swipe navigation, video feed, MEGA gamification |
| Payment Options | BankID verification, Swish transactions |
| Responsible Gaming | Fully integrated with Spelpaus |
| Sports Offering | 85,000+ live and 70,000+ pre-match events |
| Localisation | SEK wallets, Swedish-speaking dealers, national promotions |
| Technology Engine | MEGA (Motivational Engineering Gaming Application) |
A Glimpse of the Future
With Swiper, Soft2Bet isn’t just adding another casino brand – it’s rethinking how regulated gaming can coexist with the habits of the modern digital user.
For Sweden, this could mark the start of a new phase where casino experiences borrow from social media’s playbook: fast, visual, personalised, and deeply local.
